In today’s episode, I’ll show you how to use the podcasting tool Rephonic.

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Trevor Oldham (00:01.646)

Trevor Oldham (00:01.614)
I want to share with you a tool that we use at podcasting you called Raphonic. Now there’s a couple of different tools out there with one of them being called listen notes and I’ve used both listen notes and Raphonic and I find Raphonic to be the best podcast database searching tool. So for searching a podcast by topic as an example, we could do like, um, let’s say real estate investing. I always just put quotation marks around it, just personal preference.

So you can see, we’re totaled a million listeners, gives you some social numbers, some listener numbers, and basically you could just go through here and check it out. And then some things like what I recommend doing is if you’re someone that’s newer and wants to go on podcasts, you could sort by, let me move this for a sec, you could sort by.

And for those that are listening to this podcast, I recommend checking out the YouTube version of it. But within Raphonic, you can sort by new podcast. So you could sort by these are going to be your newer real estate shows where if you’re someone that is newer and wants to go on some shows, but you know, is again, new to the space. These are typically the shows that I’d recommend to have you target. You could do like there’s a more button. You click that you could sort by number of episodes. So if you want to make sure.

even if it is a new podcast, you want to make sure it has at least 10 episodes. You can sort by rating. So if you want to make sure that it has say 25 reviews, at least 25 reviews on iTunes, you can sort by the amount of listeners. So if I wanted to shoot for podcasts that have 1K listeners and up, then I would target that podcast. You can sort by shows that have only done podcasts within the last 45 days. You can do your language. So like, let’s say if we wanted to do English,

You could do gender and for those listening, you could, you could do if you’re say only wanting to go on male dominant shows, only wanting to go on female dominant shows, you can do that. You can say, make sure that the podcast has guests or interviews. You can select that. You can select their total social media reach. You can select their location in the United States. So there’s just a lot that you can do with Raphonic. And honestly, these are like all the things that when we’re working with a client that.

Trevor Oldham (02:25.998)
I recommend doing and then you can sort by like category. So like, you know, we typed in real estate, we want to make sure it’s like business and investing. Um, you know, podcasts, I accept sponsors or advertisements. You can select, you know, podcasts, I have a YouTube channel. You can select how often it publishes, whether it’s daily, weekly, twice, weekly, monthly, and frequently. So I mean, there’s a lot of tools that you can use with or find it now.

It’s not a hundred percent accurate all the time. Sometimes it might show a show and maybe that show doesn’t have an episode that comes out every week, but I find for the good majority of the time it is very helpful and one of something I find that’s cool. So let’s click on this podcast. So passive real estate tragedy. Let’s see how often he publishes. So obviously that’s not going to be a weekly podcast, but what this is pulling in is that when you go to iTunes and you submit your podcast,

to iTunes, you have to select how often the frequency of the podcast is. Do you plan on publishing daily, on weekly? I believe I chose, yeah, I chose daily. Daily, weekly, bi -weekly, monthly, semi -monthly, different things like that. So whatever the host had selected at that time, and you can see like this podcast, Passive Real Estate Strategies, it was founded three years ago. So obviously that could be a little bit different now, but just want to give you a heads up on that.

And something is what you could do is you could click Added. So I’ve obviously targeted this podcast, one of our clients. You can say create new list. You can build out your list. So I’ve I definitely use it for our clients and what we’re doing and building it out. You can go to the contact us so you can see the different contacts. So obviously there’s three different ones. So then you would want to do a little bit more research. You’d want to search for Justin. You’d want to search for his podcast and see what website.

comes up, but obviously there’s like a lot of different podcasts and then you could click like, I’m a build a list and then you could say add, add, add, add, add. So eventually you’re going to have a list. And what the cool thing is, is like, let’s say, you know, we have this list for Robert, a client of ours, and you know, this is what I was testing out when I was building it out for him. And what you could see is you could come over here and you could see status. And in one of my other, uh,

Trevor Oldham (04:53.134)
videos, one of my other podcasts I talked about when you’re building out this list, you could build it out on a spreadsheet and make sure to follow up. But what I find about Raphonic, which is nice, which you can also, you know, use is you can do status like this podcast, they’re all prospect. Maybe you pitched. Okay. Now that you know that you pitched within here and then you followed up, followed up and then warm, you could say the host says, yeah, let me like take a look at this information and I’ll get back to you. Just something simple.

like that. Then obviously you have your book section so you can mark down that the podcast interview has been booked and then obviously lost lost in my book would be like I reached out to this podcast. I followed up once maybe twice. I haven’t heard back from them. That’s probably going to be a lost podcast. So I think it’s very cool. Um, what you could do is like again on this list, like if you want to throw it into a Google spreadsheet, so you could just like, I heard export it obviously that exported it.

And what you could do from there is you go into Google dry folder, you could add it there, and then you could take the information however you want and edit it a little bit from there. But I find that our phonic is a great tool to use. And for those listening, I highly recommend checking it out and spelled R E P H O N I C. And I believe again, it’s going to run you about 100, 150 bucks per month.

but it’s very well worth it. There’s a ton of tools and features that you can do for it, whether you’re someone that’s experienced and wants to find new podcasts to go on. And what I would do or what I find is cool. Let me just, and for those watching and listening, I’m just checking off some of these exes. So I’m gonna go to the episodes tab. You’re like, what podcasts have I been on? Maybe I’ve been on 50 shows and I want to find new podcasts for me to go on. So what I do is I’ll just type it like, let’s say if I’m typing in,

my name into the episode. So I’m going to type it through and I can see someone to sort just by newer podcasts. So newest podcast. So you can see these are the different podcasts that I have been on. So what you would, what I would do is I would come here and I would click the podcast and I would click add to list. I would create a new list and I would put my name. So then that way I know that these are all the podcasts that I have been on. So that way,

Trevor Oldham (07:16.174)
If I’m researching new shows and this process, it’s, it’s fairly click like one of our clients. He’s yeah, he’s been on 179, 180 podcasts. You know, that took me like 30 minutes to go through and build out that list for him. But if someone’s paying us, I don’t want to be reaching out to a show that I’ve already been on. Maybe you have someone on your team that’s going to be reaching out for you. You don’t want to be going on the same podcast twice. Not to say that you shouldn’t, but.

for the most part, I would hold off on going on that same going on the same podcast twice, unless you’re going at least like a year round, because you got to have something new to share on the podcast. But that’s really why I recommend using our phonic, why we recommend using it as a tool at our company. And I hope you I hope everyone found this video helpful. If you have any questions, feel free to contact me on LinkedIn under my name Trevor Oldham.

For those listening to the podcast, for those watching the video on YouTube, feel free to leave a comment and I’ll be happy to help you out in any way that I can.