Podcasts have revolutionized the way people consume information and connect with others. In the real estate industry, podcast interviews have become an essential tool for professionals to share their expertise and build their brand. These interviews provide a platform for real estate agents, investors, and industry experts to showcase their knowledge, gain exposure, and establish themselves as thought leaders. In this article you’ll discover the top questions to ask your guest on a podcast to create engaging and informative real estate interviews

One of the keys to a successful podcast interview is asking the right questions. Thoughtful and engaging questions to ask a guest on a podcast can elicit insightful responses from guests, spark interesting discussions, and captivate the audience. In this article, we will explore the importance of asking the right questions during a real estate podcast interview and provide a comprehensive guide to help you master the art of interviewing.

Why Asking the Right Questions Matters

Using the right questions to ask a guest during a podcast interview can make all the difference in delivering valuable content to your listeners. Well-crafted questions can bring out the expertise and unique insights of your guest, providing the audience with valuable information and actionable advice. On the other hand, poorly constructed or generic questions can result in lackluster responses that fail to engage the audience.

By asking thought-provoking questions, you can encourage your guest to delve deeper into their experiences and share valuable knowledge that they may not have otherwise revealed. This can create a captivating and informative discussion that resonates with your audience and keeps them coming back for more.

Preparing for the Podcast Interview

Before conducting a podcast interview, it is crucial to thoroughly prepare to ensure a smooth and successful experience. Start by researching your guest and their expertise within the real estate industry. Familiarize yourself with their background, accomplishments, and any recent projects they have been involved in. This research will help you tailor your questions to their specific expertise and ensure a more engaging conversation.

Next, create a list of questions that cover a wide range of topics related to real estate. Include both general questions that will provide a broad overview of the guest’s experience and industry-specific questions that highlight their expertise in a particular area. This will help you maintain a balanced and diverse conversation that appeals to a wide range of listeners.

Finally, practice your interview skills. Conduct a mock interview with a colleague or friend to get comfortable with the flow of the conversation and fine-tune your questioning technique. This practice will help you build confidence and ensure that you are able to smoothly transition between topics and keep the conversation engaging.

General Questions to Ask Your Guest

When interviewing a guest on a real estate podcast, it is essential to start with general questions that provide a broad overview of their experience and expertise. These questions help set the stage for the interview and allow the audience to familiarize themselves with the guest’s background. Here are some examples of general questions to ask:

  1. Can you tell us a bit about your background and how you got started in the real estate industry?
  2. What motivated you to pursue a career in real estate?
  3. What are some of the biggest challenges you have faced in your real estate journey, and how did you overcome them?
  4. Can you share an example of a particularly memorable real estate deal or project that you were involved in?
  5. What advice would you give to someone who is just starting their career in real estate?

By starting with these general questions, you can establish a solid foundation for the interview and pave the way for more in-depth discussions later on.

Industry-Specific Questions for Real Estate Podcasts

In addition to general questions to ask a guest on a podcast, it is crucial to ask industry-specific questions that highlight your guest’s expertise in a particular area of real estate. These questions allow the guest to showcase their deep knowledge and provide valuable insights to the audience. Here are some examples of industry-specific questions to ask:

  1. What are some emerging trends in the real estate market that you find particularly interesting or exciting?
  2. Can you share any strategies or tips for successful real estate investing in today’s market?
  3. How do you approach property valuation and determine the potential profitability of an investment?
  4. What are some of the common mistakes that you see new real estate investors make, and how can they be avoided?
  5. Can you shed some light on the current state of the rental market and provide advice for landlords?

These industry-specific questions will not only showcase your guest’s expertise but also provide valuable insights to your audience who are looking for expert advice in specific areas of real estate.

Creative and Thought-Provoking Questions to Engage Your Audience

To keep your podcast interview engaging and captivating, it is important to sprinkle in creative and thought-provoking questions throughout the conversation. These questions can help spark interesting discussions, challenge your guest’s thinking, and provide unique insights to your audience. Here are some examples of creative and thought-provoking questions to ask:

  1. If you could go back in time and give yourself one piece of advice when you first started in real estate, what would it be?
  2. How do you see technology shaping the future of real estate, and what impact do you think it will have on the industry?
  3. Can you share a failure or setback that you experienced in your real estate career and how it ultimately helped you grow?
  4. What do you think is the most overrated aspect of the real estate industry, and what should people focus on instead?
  5. If you had to choose one book or resource that has had the biggest impact on your real estate journey, what would it be and why?

These creative and thought-provoking questions will not only keep your audience engaged but also provide a fresh perspective on real estate topics that they may not have considered before.

Insider Tips for a Successful Podcast Interview

In addition to asking the right questions, there are several insider tips that can help make your podcast interview a success. Here are some key tips to keep in mind:

  1. Listen actively: Pay close attention to your guest’s responses and actively listen to what they are saying. This will help you ask follow-up questions and dig deeper into interesting topics.
  2. Be flexible: While it’s important to have a list of prepared questions to ask a guest on a podcast, be flexible and open to spontaneous conversations. Sometimes the most valuable insights come from unexpected tangents.
  3. Respect your guest’s time: Be mindful of the time allocated for the interview and ensure that you stay on track. Avoid going off on tangents or spending too much time on a single topic.
  4. Foster a comfortable environment: Create a relaxed and friendly atmosphere for your guest by making small talk before the interview starts. This will help them feel more comfortable and open up during the conversation.
  5. Have a backup plan: In case of technical difficulties or unexpected issues, have a backup plan in place. This could include having alternative communication methods or rescheduling options.

By following these insider tips, you can ensure a smooth and successful podcast interview that leaves a lasting impression on your guest and audience.

How to Handle Unexpected Responses

During a podcast interview, it is not uncommon to receive unexpected or surprising responses from your guest. It is important to be prepared for these situations and know how to handle them professionally. Here are some strategies for handling unexpected responses:

  1. Stay calm and composed: Regardless of the response, maintain a calm and composed demeanor. Avoid reacting emotionally or getting defensive.
  2. Ask for clarification: If the response is unclear or confusing, politely ask for clarification. This will help both you and the audience better understand the guest’s perspective.
  3. Provide counter-arguments: If the response goes against commonly accepted knowledge or beliefs, politely provide counter-arguments or present alternative viewpoints. This can lead to a healthy and informative debate.
  4. Redirect the conversation: If the response veers off-topic or becomes irrelevant, gently redirect the conversation back to the original question or a related topic. This will help maintain the flow of the interview.
  5. Be respectful: No matter how unexpected or controversial the response may be, it is important to remain respectful and professional. Avoid personal attacks or confrontational language.

Handling unexpected responses with professionalism and grace will not only ensure a smooth interview but also demonstrate your ability to navigate challenging situations.

Tools and Resources for Podcast Interviews

To enhance the quality of your podcast interviews, there are several tools and resources available that can streamline the process and improve the overall experience. Here are some recommended tools and resources:

  1. Podcast recording software: Use professional podcast recording software such as Audacity or Adobe Audition to ensure high-quality audio recordings.
  2. Microphone: Invest in a good-quality microphone to improve the sound quality of your podcast interviews. USB microphones like the Blue Yeti or Audio-Technica ATR2100x are popular choices.
  3. Interview scheduling tools: Utilize interview scheduling tools like Calendly or Acuity Scheduling to simplify the process of coordinating interview times with your guests.
  4. Show notes and transcripts: Consider providing show notes and transcripts of your podcast episodes to enhance accessibility and improve SEO.
  5. Guest release forms: Have guest release forms ready to ensure that you have the necessary permissions to use the interview recordings in your podcast episodes.

By utilizing these tools and resources, you can elevate the quality of your podcast interviews and provide a professional and engaging experience for your guests and audience.


Mastering the art of real estate podcast interviews requires careful preparation, thoughtful questioning, and the ability to adapt to unexpected situations. Using the right questions to ask a guest on a podcast, you can elicit valuable insights from your guests, engage your audience, and establish yourself as a trusted authority in the real estate industry. Remember to thoroughly research your guests, prepare a diverse range of questions, and create a comfortable environment for conversation. With practice and dedication, you can become a skilled interviewer and create captivating podcast episodes that leave a lasting impact.

Now armed with this comprehensive guide, it’s time to start planning your next real estate podcast interview. Don’t underestimate the power of asking the right questions – it can make all the difference in delivering compelling content and building a loyal audience. So go ahead, ask away, and let your guest’s expertise shine through. Happy interviewing!