In this episode, I’ll talk about how to successfully host a podcast while also being budget friendly.

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Read The Transcript Here

Trevor Oldham (00:01.358)
How do you host a podcast on a budget? want to take you back to 2015. At that time, I was a freshman in college going to my sophomore year of college. I was running a different company at that time and I thought to myself, well, it would be pretty cool for me to go out there and start my podcast. I wanted to interview successful individuals, your seven, eight, nine figure, whether they were entrepreneurs or investors or just anyone.

that was very successful that I wanted to interview because I knew at that time I didn’t have a ton of money and I was geographically in a small portion town. I wouldn’t say it’s a small town, probably a pretty big town, 100,000 people in Massachusetts, but in a small state and didn’t have a lot of access to people across the country. Couldn’t fly that type of thing. And what I’m getting at is I couldn’t reach out to someone say, Hey, can I buy you a cup of coffee? I like to pick your brain. That’s going to be a little bit more difficult.

So what I did is I leveraged my podcast to say, hey, I love to interview you on my podcast for 30 minutes. I’ll promote it to my email list. I’ll promote it across the different social media channels. And that’s when I ended up getting the buy-in through the different individuals that came on my podcast. But again, take you back to 2015. was bootstrapping this on my own. I didn’t have time to hire an editor to make it professionally done.

just different things like that, hire a company like ours to go out and find and source guests. So what I wanted to go over in this episode today, whether you’re watching on YouTube or listening on our podcast is how you can start a podcast on a budget, how you can host a podcast on a budget just based on my experience of really not having a ton of money early on and just trying to bootstrap my way through. So the first thing that I learned on my own was video.

or I didn’t show you video audio editing and through audio editing, I really just used YouTube when I was on a PC. I downloaded audacity. I believe that was free. And when I’m on my Mac, which I have now, I use garage band that was automatically installed. And those are just the two softwares that I had used. Whether again, PC, I used audacity on my Mac. I use garage band and I just watched YouTube tutorials on how to edit a podcast on it. Pretty

Trevor Oldham (02:25.582)
Pretty simple. mean, it initially took me like six hours to edit an episode and I got that down to like 15, 30 minutes. It’s just, you got better over time. It can definitely be a little overwhelming in the beginning. I just want to preface that, that again, I use GarageBand on a Mac Audacity on a PC. And then from there, the next thing that I wanted to get was figure out how can I get guests on my show? So the first thing I did is I went through my bookshelf. I saw the

different authors that I have wanted to reach out to them. I just want to Instagram. I was just looking at different folks on Instagram, seeing if I got any ideas from there. Then I went on Amazon and looked at the bestselling books, books that had a release coming out in the next 90 days, different things like that and got ideas that way. Then I went out and I looked at other podcasts, saw the guests on those shows that built. then over time I really just built this list. Initially it started with 50 individuals and then I just really built it up.

from there and then I wrote the pitch myself and then I reached out to the guests on my own. So that way I didn’t have to pay a company like ours to go out and do all the slag work. I mean it definitely takes time. That’s why people hire us as a company to do it. When I was early on in bootstrapping it I didn’t have the option to hire a company. I was the one just going out and doing it on my own. So that way both those options of your software is free, booking guests on your show is free. Now when you think okay now when it comes to hosting

What should I do? Well, you could use Zoom and I use Zoom and I believe if it still stands, you can get a free account to record interviews and it’ll be like 40 minutes or so. So, and then after 40 minutes you have to pay for the premium version. So let’s say you’re like, okay, I’m only gonna have my interviews being 20 to 30 minutes and then it’s worth getting the free version of Zoom if you think you have to pay. If you want more than that, then you’re have to pay.

But nonetheless, 40 minutes is definitely a long time for a podcast interview, especially if you’re just starting out. again, zoom would be free. You’d want to have some sort of Calendly link, some sort of scheduler. I recommend using Calendly. I find that it helps me. So that way I’m not going back and forth with the guests asking, Hey, are available now? Are you available here? And just going back and forth because people just wouldn’t book as a guest on your show. So I’d want to have a calendar like the schedule.

Trevor Oldham (04:52.046)
you can use Calendly. I would probably recommend getting the paid version of that just because it’ll send reminders of people that you have the podcast interview coming up. And if you don’t have the paid version of it, I don’t believe that it sends reminders. I think the paid version would probably run you like 10 to $12 a month. It’s really overall, it’s pretty inexpensive. And so I definitely recommend paying for that because again, it’s just going to be a headache going back and forth all the time.

trying to figure out when the person is available to be a guest on your show. After having the scheduling, like the next thing you want to go out and get is a podcast mic. Now the podcast mic is probably going to be where you spend your most amount of money. And I use the blue idea right now. That’s going to run you about 120, 130 bucks. When I was first starting, I used the blue snowball. I believe that was about

$50 maybe it’s gone up a little bit since then, but I recommend that for just a nice good quality Budget microphones that’s gonna run you about 50 bucks And after you have the microphone in place, you’ll probably want to have some cover art created So I’d recommend just a platform like fiverr. I mean there’s people that would design your cover of your podcast for like Five or ten bucks just something simple like that really doesn’t have to be that expensive

outside of that, you’re going to have to host your podcast. You can host on like Lipsyn or Buzzsprout. I’ve done it both on those. There’s a numerous different spots where you could host your podcast and you could probably spend anywhere from like 10 to 20 bucks a month having it hosted. just recommend paying for it. find overall it’s better just paying for the nice hosting aspect of it. So you can think through the expenses we have right now with the podcast, Mike, that’s just the one time fee, 50 bucks.

say 60 bucks even. Then we have our calendar link that’s going to say, say 10 bucks. And then we have 20 bucks for the hosting. So right then 10, 20, 50, or say 60. So you’re at 90 bucks all in right now for your podcast. And then outside of that, you could use a website by you could even use like a bus sprout and make it look nice. Professional. And so they help you have like a custom sort of look at website with your podcast. And I believe that’s included on the hosting package as well.

Trevor Oldham (07:16.398)
so you don’t have really spend that much money on a website. You can just do it through that avenue. So would really be under $100 you could get your podcast started and then for about $30 of ongoing monthly fees and not just, again, not just hosting it. You wanna have the podcast hosted on a hosted website instead of putting it all on your website because the files are just gonna be so big that it would crash your website and that’s obviously.

know what you want and then just for peace of mind and simplicity sake you want to make sure you have a scheduler. So yeah that’s really everything you need to know to start a podcast on a budget. everything I’d be looking at to start a podcast under $100 but that’s exactly how I bootstrapped my podcast and hopefully that was helpful for you.