The Ultimate Guide to Podcast One-Sheets

Podcasting means sharing meaningful conversations with the masses — discussing real estate, investing, finances, or other niche topics. Podcast hosts and guests utilize one-sheets to have the most productive and exciting discussions. This document is an industry norm that helps people on both sides of the interaction understand each other’s interests, backgrounds, and expertise. Here’s everything you should know about the importance of one-sheets in the podcasting industry: 

What is a Podcast One-Sheet? 

Podcast one-sheets tell a podcast host why they should choose you as a guest and which topics you can eloquently speak about. You should view it as your podcast resume! 


Unsurprisingly, a one-sheet is one piece of paper filled with brief information that helps steer conversations during a podcast. While these sheets will cover quite a bit of information, one-sheets shouldn’t seem crowded. The layout of compelling one-sheets flows seamlessly; podcast hosts and guests should have the ability to skim the sheet to find the subtopic they’re looking for. Here are the main components of a podcast one-sheet: 


  • Headshot
  • Bio
  • Suggested interview topics
  • Suggested questions
  • Social media/contact information 
  • Appearances on other podcasts (if applicable) 


Why Are One-Sheets Important?

If you’re a podcast host, would you want to invite a guest onto your show without knowing about them? You would be rolling the dice. On the flip side, podcast guests might not appreciate recording a podcast if the host had little to no information about them. It might not work well if a real estate agent randomly appears on a podcast without the host having any background information. 


One-sheets have become an industry norm because they help keep the podcast space organized and help podcast hosts choose the right guests to bring onto their show. 


Picture this scenario: a podcast host is trying to find the right guest for their podcast that gives financial advice. If the upcoming episode is about helping small businesses formulate strategies to reduce income taxes, how could they find the right fit without one-sheets? 


They could network. Or maybe they already have someone in their network. The reality is that most podcast hosts don’t want to spend time asking around for a finance expert (especially in this limited niche) willing to appear on their  podcast. 


It’s much more efficient for podcast hosts to find quality guests by reviewing one-sheets. In a matter of seconds, one-sheets provide all the essential information needed to determine which guest would be the best fit for that particular episode. 


What’s The Difference Between a Podcast Host and Podcast Guest One-Sheet? 

Everyone in the podcasting space needs to have a one-sheet readily available. So if podcast hosts and guests both need one-sheets, what’s the difference? 


One of the standard practices for podcast hosts to promote their show is to appear as a guest on other people’s podcasts. Even if you’re typically a podcast host, you should have a one-sheet readily available if you’re interested in hopping on another show to promote yourself. 


Potential podcast guests should have one-sheets to show podcast hosts that they can provide value in some way – whether that’s through sharing personal stories, ideas, expertise, or laughs. 


Simply put: podcast hosts need one-sheets to find the right people to contribute to their show’s value. If you’re interested in being a guest on a podcast, you should use a one-sheet to market yourself. 


How Do You Design a One-Sheet? 

There are six essential components in a one-sheet:


  • The headshot section
  • The bio section
  • The suggested questions section
  • The suggested topic question
  • The podcast appearances section
  • The social media/contact information section 


If you design a one-sheet independently, you’ll need to decide where to put each section on the sheet. Podcast hosts and producers want to see clear and concise one-sheets, but they won’t be interested in looking at a boring piece of paper. The information should be visually-appealing and digestible. 


Choosing the right headshot, layout, and colors is incredibly important. There’s not necessarily a universal layout or color scheme, but it should align with your brand. Since the primary purpose of creating a one-sheet is to market an individual and their brand, one-sheet designers typically use the principles of color psychology to determine the color scheme. 


What is color psychology, and why does it matter in marketing?

Here’s a valuable excerpt from Wordstream’s award-winning blog: “You should choose the colors you’re going to use in your branding and marketing strategically. The key is understanding color psychology and using the theory to your advantage. Color psychology is the theory that certain colors elicit a physical or emotional reaction and, in doing so, shape human behavior. Warm colors tend to energize, while cool colors tend to calm. The colors that you use in your branding, including your logo, and your other marketing collateral, evokes an emotional response in your audience, whether they realize it or not.”


What do you want podcast producers and hosts to feel when they view your one-sheet? Green is often used in the health industry to symbolize balance. Yellow symbolizes confidence. Orange is uplifting. Blue shows confidence. This list goes on. 


Can you guess why we used yellow for our brand’s colors?

Yellow is related to enthusiasm and confidence — the exact message we want to show potential clients wanting to get booked on their first podcast. 


Podcasting You has a mission to get real estate agents and investors publicity via the podcasting industry. Our one-sheet designer will collaborate with you to learn about your brand before crafting a one-sheet. We’ll design a one-sheet that represents your personality and unique career path along with matching your company colors. 


Don’t worry — all three of our packages include a customized one-sheet! You don’t need to worry about the design techniques yourself, but it’s helpful to understand the motive behind our team’s marketing decisions. We will collaborate with you to ensure we create an effective one-sheet that gets you booked. 


Book a Free 15-Minute Discovery Call

Podcasts are one of the most effective ways to become a leader in your industry — whether you’re a podcast host or guest. If you’re a real estate agent or an investor who’d like to share your expertise on podcasts, unlock your free 15-minute discovery call to learn how we’ll get you there.