Wholesaling houses is a popular real estate investment strategy that involves finding and negotiating deals with motivated sellers, then quickly selling the contract to a buyer for a profit. This method can be lucrative and requires less capital than traditional house flipping or rental properties.

In this article, we’ll discuss the benefits of wholesaling houses, how to get started, finding motivated sellers, negotiating, estimating repairs, understanding the numbers, marketing, building a buyer’s list, closing the deal, avoiding common mistakes, and proven strategies for successful wholesaling.

Introduction to Wholesaling Houses

Wholesaling houses is the process of finding distressed properties, negotiating with the owners, and then selling the rights to purchase the property to another investor for a profit. This method requires less capital than traditional house flipping or rental properties, making it a popular choice for beginners in real estate. Wholesaling houses can be a profitable way to build your real estate investment portfolio and generate cash flow.

Benefits of Wholesaling Houses

One of the biggest benefits of wholesaling houses is that it requires less capital than flipping or rental properties. In fact, you don’t even need to own the property to make money. You can make money just by finding the right deal and selling the contract to another investor. Another advantage of wholesaling is that it’s a quick process. You can typically close a deal in a matter of weeks or even days, which means you can generate cash flow quickly. Finally, wholesaling houses is a great way to build relationships with other investors in the real estate industry.

How to Get Started with Wholesaling Houses

To get started with wholesaling houses, you’ll need to educate yourself on the process. You can start by reading books on real estate investing, attending seminars or webinars, and networking with other investors. Once you have a basic understanding of the process, you’ll need to start building your team. This includes finding a real estate agent, a real estate attorney, a contractor, and a title company. These professionals will help you navigate the wholesaling process and ensure that everything runs smoothly.

Finding Motivated Sellers

The key to successful wholesaling is finding motivated sellers. These are people who are looking to sell their property quickly and are willing to accept a lower price in exchange for a quick sale. There are many ways to find motivated sellers, including direct mail campaigns, bandit signs, online advertising, and networking. One effective way to find motivated sellers is to target homeowners facing foreclosure. These homeowners are often highly motivated to sell their property quickly to avoid foreclosure.

Negotiating with Sellers

Once you’ve found a motivated seller, you’ll need to negotiate a deal that works for both parties. The key to successful negotiation is to understand the seller’s motivations and needs. Ask questions to determine why they’re selling, what their timeline is, and what their bottom line is. Once you have this information, you can craft an offer that meets their needs while still providing you with a profit.

Estimating Repairs

Before you can sell the contract to another investor, you’ll need to estimate the repairs needed on the property. This will help you determine the after-repair value (ARV) of the property, which is the value it will have after repairs are completed. To estimate repairs, you’ll need to walk through the property and make note of any repairs that are needed. You can then get estimates from contractors to determine the cost of repairs.

Understanding the Numbers – How to Calculate the ARV

Understanding the numbers is crucial to successfully wholesaling houses. To calculate the ARV, you’ll need to know the current market value of the property, the cost of repairs, and the potential resale value of the property. You can use online tools or work with a real estate agent to determine these numbers. Once you have this information, you can calculate the ARV and determine a sale price that will provide you with a profit.

Marketing Your Wholesale Deals

Once you have a property under contract, you’ll need to market it to potential buyers. This includes creating a property listing, taking photos, and creating a marketing plan. You can use online real estate platforms, social media, and email marketing to reach potential buyers. You can also attend real estate investor meetups and networking events to connect with potential buyers.

Building Your Buyer’s List

Building a buyer’s list is crucial to successful wholesaling. This is a list of investors who are interested in purchasing wholesale properties. You can build your buyer’s list by attending networking events, using online real estate platforms, and reaching out to other investors in your area. Once you have a buyer’s list, you can quickly sell your contracts and generate cash flow.

Closing the Deal

Once you’ve found a buyer for your wholesale deal, it’s time to close the deal. You’ll need to work with a title company to ensure that all legal requirements are met and that the transaction is completed smoothly. You’ll also need to ensure that all parties involved in the transaction are satisfied with the deal.

Avoiding Common Mistakes in Wholesaling Houses

There are several common mistakes that new investors make when wholesaling houses. These include overestimating the ARV, underestimating repair costs, not building a buyer’s list, and not negotiating effectively. To avoid these mistakes, it’s important to educate yourself on the process, work with experienced professionals, and take your time to ensure that you’re making informed decisions.

Proven Strategies for Successful Wholesaling

There are several proven strategies for successful wholesaling. These include targeting motivated sellers, building a strong buyer’s list, negotiating effectively, and accurately estimating repair costs and the ARV. It’s also important to stay up-to-date on market trends and to continually educate yourself on the real estate industry.


Wholesaling houses can be a lucrative real estate investment strategy for those willing to put in the time and effort. By understanding the process, building a strong team, and staying up-to-date on market trends, you can successfully wholesale houses and generate cash flow for your real estate investment portfolio. Remember to avoid common mistakes, build a strong buyer’s list, and continually educate yourself to ensure success.

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