How To Get On Podcasts As A Real Estate Investor


Getting on notable podcasts as a guest can open the doors to numerous opportunities for you while helping you spread the word about your brand and business. While it’s beneficial in many ways, working your way on niche-related podcasts, such as investor-focused options, may be more challenging than you initially thought. Thousands of people like you want to appear on the podcasts and have an opportunity to speak with some of the greats, so what can you do to get ahead of the competition? Follow a strategic, step-by-step approach that requires extra effort but is worth it in the long run.

Create Valuable Content and Post It Online


The content you create can play such a significant role in helping you get booked for guest appearances on some of your favorite podcasts. Ask yourself, “Do I have enough content posted online, or should I focus on adding more while increasing my digital presence?” Because the truth is that if you don’t have enough content posted online, how will anyone know what you’re capable of doing? How will they know that you’re an excellent source of information? Prove that you have plenty to offer by positioning yourself as an authoritative figure and source in the investing world through your creative, compelling content that gets views.

Post Your Content on Different Platforms

Once you start creating content, post it on different social media platforms to connect with more people. Create unique content for each audience you’re catering to, such as those on LinkedIn, Instagram, or even Facebook. The more you put yourself out there, the greater your chances of increasing your following, getting more views and shares, and becoming a thought leader on investor-related topics. As you build that following, you can begin fostering connections with others in the industry and strengthening that rapport to improve your odds of being selected to appear as a guest host on different investor-focused podcasts.

Find Niche-Related Podcasts


As you work on strengthening your digital presence, it’s the perfect time to start looking for niche-related podcasts. Sure, you may know of a few that you already listen to and love, but it helps to have a complete, in-depth list of podcasts that you could potentially see yourself going on as a guest host. Don’t limit yourself to one or two options when there are hundreds to choose from that could potentially benefit you in one way or another.

Search Google, Apple, and More


Not sure where to find out about niche-related podcasts other than the ones you already know of? Use Google, Apple, and other platforms, such as Spotify, Stitcher, and Pandora, to find podcasts on investing-related topics. You may be surprised at how many of them you can find. Once you have your list, it’s time to dig deeper and gather more information. 


You should want to find out:


  • Who runs the podcast? What type of reputation do they have?
  • What is the podcast rating? Do people seem to love it?
  • What kinds of topics do they discuss?
  • Do they often have guest hosts on the podcast?


By gathering this valuable information, you can determine if you’d like to appear on these different podcasts and who you should reach out to when you want to discuss the possibility of being a guest host.

Connect with Podcast Hosts on Social Media


From completing your research on different investor-focused podcasts, you should now have an idea of who is behind some of them, which lets you know who to try connecting with on social media. Look for the names of the individuals running these podcasts and follow them on different platforms, including Instagram, Twitter, and LinkedIn. You can stay in the know, easily interact with them, and even learn more about the content they like to produce.

Start Networking with the Right People


Begin socializing with the right people on social media. If possible, dedicate at least an hour a day to networking with people who have their own podcasts, those who’ve guest-hosted before, and others with a genuine interest in investor-related topics. You don’t have to talk to people with podcasts. Instead, it’s about building your reputation online and making the right connections to increase your chances of getting noticed and getting people interested in what you have to say. Let’s face it, people with podcasts often want guest hosts who have somewhat of an online reputation, so if you can increase your presence, you can increase your chances of getting on one of them!

Craft and Send Your Pitch


Once you feel like you’ve built more of an online presence and are starting to network with the right people, it’s time to begin crafting that pitch. You don’t want to sound like someone who copied and pasted a pitch off the internet. Make it interesting and keep it engaging while including the following things in your pitch:


  • Your name and what you do for a living
  • Details on your investing experience and why it’s something that interests you
  • The things you happen to like best about their podcast and why you choose to listen to it
  • Details on the value you bring to the table, including topics you’d love to discuss as a guest host on their podcast


Don’t forget to sign off on the pitch with a quick note about how it would be an honor to have such an opportunity. Of course, you want to make people feel good when asking to appear as a guest host. It’s also important to show them that you’re not just some random person but are, instead, someone who loves to discuss investor-related topics.

Be Authentic


Be authentic in your pitch. Don’t try bragging or talking about how many followers you have unless they ask. The key is to be humble, respectful, and straightforward in your approach when connecting with these people.


Take this step-by-step approach if you’d like to appear on investor-focused podcasts to grow your following and increase awareness of your personal brand. While it may initially seem like more work, building your brand through high-quality content and solid connections made with others in the industry can boost your chances of getting on the podcasts you’d love to appear on!


That being said, it’s no secret that landing a feature on one of these above podcasts can be a cornerstone step forward for you and your business. But with so much riding on aligning to the right resource, don’t think you have to navigate the podcasting terrain alone.

As an endorsed podcast booking agency, we match you with top-performing podcasts that are guaranteed to increase exposure, organic traffic, and foster sustainable ROI.

In the end, our podcast booking service is more than just vision-aligning; it is one that values your success, your growth, and the trajectory of the commercial real estate market as a collective. Overall, success is something every real estate professional seeks, and we are ready when you are to ensure you achieve new levels of that.


Book your FREE discovery call today!