On this episode, I’ll cover the strategy for getting on podcasts, including identifying the target audience, researching viable podcasts, building a list of potential podcasts, crafting a pitch, and being consistent in outreach.

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LinkedIn: https://www.linkedin.com/in/trevorjoldham/

Resources 

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https://realestateinvestors.podcastingyou.com/ 

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Read The Transcript Here

Trevor Oldham (00:01.262)
I want to talk about what it takes to get on podcasts and how you can get on podcasts. It’s a pretty straightforward and simple strategy that you can follow. So the first thing that you want to do is you want to determine who is your target audience, who you’re looking to speak to. As an example, if you are a real estate investor, are you looking to raise capital from other real estate investors, high net worth investors?

your doctors, your lawyers, your dentists, your medical sales professionals. Does it make sense to go down that avenue? Or perhaps you’re a real estate coach and you’re looking to get folks within the real estate space to come and work with you. Maybe you’re an entrepreneur, maybe you’re a business owner, maybe you’re a health coach. You want to first determine who your target audience is going to be. And then based on your target audience, you want to research podcasts and make sure that there’s viability within those podcasts.

And what I mean by that, if you are a super niche down, I’m trying to think of different clients that we worked. If you’re a cryptocurrency client, it can be niche down. If you’re a specific type of real estate investor, it can also be niche down. So you want to make sure that there is some viability with the podcast you’re going to be looking for and that you’re going to be reaching out to. Once you do that, you’re going to want to start to build your list of podcasts. A couple of tools that I recommend is Raphonic, Wissa Notes,

iTunes can go through and you can start to pull shows. Now what I would recommend is that if you’ve never been on a podcast before and you want to start guesting on podcasts, you’re going to want to start on smaller podcasts. And what I mean by that are these are going to be your shows that are a little bit newer. Maybe they’re a month or two old, maybe even three months old and using listen notes, using Raphonic, you can definitely determine that using iTunes. I don’t think that there is a way.

to determine that, but that way if you’re going on these newer podcasts and you make a mistake, not that many people are going to be hearing about it, but if you are very successful, you just want to get booked on more podcasts, either you hire a company like ourselves or you go off and you have someone on your team help you out. You want to make sure that you’re going on these podcasts and you have your story down and you know what you’re going to be talking about within these podcasts.

Trevor Oldham (02:24.526)
And then from there, it’s going out and building your list. And what do I mean by building your list is initially you want to have a list of 10 to 20 podcasts you’re going to be reaching out to. So what I typically include in the list is it’s going to be the podcast name, the host name, the website, iTunes link, iTunes description, using some of the tools I recommend. It makes it a lot quicker and also get the contact information I found using these tools like Raphonic and listen notes.

not the email contact information isn’t 100 % accurate all the time. So I would take it with a grain of salt. So if you do come across and you do see their contact information, I would still go out and try to find the person’s website and make sure you do in fact have the correct information because you don’t want to be doing all this work on the backend and then put together this really good pitch, send it out and it’s just going to the wrong email or an email that the person doesn’t use anymore or it’s just not up to date. So you’re just going to want to go.

and be cognizant of that. And when you’re putting together your pitch, you want to determine what value are you going to add to the podcast host. For me, my value would be coming on and teaching their audience how they can either use podcast guesting or starting their own podcast to grow their business. So that’s the value that I come in. But before I tell the host exactly the value that I’m going to be adding to their audience, if they were to have me on as a guest, I always like to give a nice compliment to the podcast host themselves.

And typically it’s something like, Hey podcast host, I really enjoyed your interview with so -and -so and here’s why I enjoyed it. And I find that this process forces me to check out and actually listen to the host podcast. And then sometimes I find that like, this actually isn’t a fit for me. I’m glad I didn’t, you know, go through and send my pitch because it’s just not aligned with who my target audience is. So it gives you that extra step. So I’d recommend doing that as well. So you just want to make your pitch.

I say anywhere from two to three paragraphs. And what I mean by paragraphs is broken down into about two to three sentences each. No one wants to read a podcast pitch. That’s going to be super long. You just want to make it something simple like, Hey, here’s, here’s what I enjoyed about your podcast. Here’s a little bit about me. Let me know if you want me have on have, if you want to have me on as a podcast guest, again, super simple like that. You want to make it informative. And then you’re like, where do I put the rest of my information? If I’m going to,

Trevor Oldham (04:51.63)
We take in my 200 word bio and drumming it down into one or two sentences. Where should the rest of my bio be? And that’s when you’re gonna wanna put together your one sheet. And your good quality one sheet, you’re gonna have questions the host should ask you or can ask you, topics the host can ask you. Go deeper into your background. You’re gonna wanna give links to your social media, links to your website. You’re gonna wanna have it match the look and feel of your brand. I give some examples and another video if you’re watching this on YouTube.

and another podcast if you’re listening to this on our podcast. So you want to have a nice, good looking professional one sheet and you would want to include that one sheet in every single pitch. So what I do for us and for our clients is at the end of the podcast pitch will basically include the one sheet and be like, if you want more information, you’ll look at a, you know, me or a client in more depth. Here’s their one sheet. Here’s a chance for you to review it. And then after that, I mean, it’s really,

determining your target audience, determining what shows you wanna be reaching out to, and then putting together your pitch, putting together your one sheet, and then just reaching out to shows, and really just being consistent. I mean, it’s like anything else. You reach out to enough podcasts, eventually you’re gonna get booked on a show, and that’s just the way that it’s gonna happen, but you don’t wanna just, again, go on any single show that’s out there. You wanna make sure it makes sense for what you’re looking to do. I mean, time is very valuable for me, it’s for our clients, I’m sure it is for yourself.

you don’t want to just go on any podcast that’s out there and there’ll be weeks where even myself will reach out to 10 podcasts to get booked on as a guest. I’ll hear from no shows and just the way it happens. And then some weeks I’ll reach out to 10 shows. I’ll hear back from eight of them that want to have me on. So there is a lot of ebbs and flows when it comes to being a podcast guest and going out there and podcast guesting. But I’m hopeful that that gave you a good overview of what it looks like to be a podcast guest.