In this episode, I’ll share valuable insights on how to be a great podcast guest. We’ll discuss the importance of punctuality, microphone quality, background setup, storytelling, and providing helpful content without explicitly selling.

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Trevor Oldham (00:01.07)
I want to talk about how to be a great podcast guest. It’s actually fairly simple. There is not a lot to it, but I find so many people mess this up. So without further ado, the first thing is just showing up on time. Just be respectful of you and your host time. The last thing you want to do is show up to an interview five minutes late. If you know you’re going to be running late, if you know you have a client meeting that typically goes a little bit longer than

the half hour or the hour that you set aside. Just let the host know, Hey, I’m going to be five minutes late. I just need a five minute buffer before we start. Just let the podcast host know I’ve had guests as a podcast host myself show up five minutes late show up 10 minutes late. And I’m very busy throughout the course of the day. So it just makes it a little bit tougher on me to make sure I get a good quality interview. When typically I’m recording interviews and about 30 to 45 minute increments, depending on the guest, depending on what I have going on.

So I know, okay, if I have a 30 minute slot today and I have calls starting 30 minutes after it, I want to make sure that I have a good quality 30 minutes with this podcast guest. And if they show up 10 minutes late, 15 minutes late, it’s just not, not going to be enjoyable. With that said, I’ve had this happen only one time, but where the guest reschedules a podcast interview and it was a certain individual where they rescheduled three different times about two minutes before the podcast interview.

went off and when that happens, it’s kind of frustrating for me because I do all the prep work on the backend of getting the interview, of making sure I’m prepped for the show. I make sure I’m mentally ready for the show. I have my microphone set up. I have my webcam set up. I have my ring light set up. Everything is good to go. And then you cancel. It’s like, okay, well, yeah, I spent a lot of time getting that all set up. Now I’ve got to get rid of it. And again, this is going to happen from time to time, but for this particular individual,

I think it happened three times and then he just didn’t reschedule for the fourth interview. So definitely a frustrating experience. It is making sure that you show up on time. With that said, make sure you have a good quality microphone and it’s very simple to get a good quality microphone. Right now I’m using the Blue Yeti mic. You can go out and get the Blue Snowball bike. You can do Audio Technica. Just go on Amazon, go on Best Buy, search podcast microphones. It’ll run you about 50 to 100 bucks for a decent quality mic.

Trevor Oldham (02:28.814)
and just make sure you have a good, decent quality mic. It’s really that simple. And with a good quality microphone, it should also be making, it should also be you have a nice backdrop. And what I mean by that is like if you’re in an office, if there’s not tons of people around you, there’s, you know, there’s things that aren’t too distracting when you’re on your podcast interviews. For me, I just do it from my office bedroom. I used to have a very nice office bedroom and then me and my wife when we had a little, our little daughter.

Things don’t change around I got put in the guest bedroom for the total trying to work out my background But I know I at least I wanted to be clean for the most part make it look nice professional And it just really just has to be that simple I would say and just a more of a quick tip If you’re using zoom you can blur out the background you can use a custom background When you’re doing it through Riverside, and that’s how I record my podcast interviews because I just found I like Riverside over zoom

is that I can’t use a custom background, just not a feature that’s available at the time. So what you see is what you get. What my background is, what my background actually is. So just wanted to make that reference to you. So just making sure you have a good quality background and not to go back and forth a little bit, but on the good quality microphone, I’m just thinking of stories. I’ve had people call in from their phone. I’ve actually had a guy call in, he was doing, he was on a drive through. I had people call in from the middle of the yard with AirPods in.

and everything is going to be picked up. If the sound quality is not great, it’s just not going to be a good interview. I’m just not going to be able to release the interview. It’s as simple as that. It’s going to be wasting my time. It’s going to be wasting your time. And that’s not what we want to see. When you are on the podcast, you want to make sure that you have stories to share. And over time, it’ll be a little bit easier for you to figure out what stories you can share, which ones maybe you want to pack away, aren’t going to be making that much of an impact. And again, this is going to come.

over time but you’re also not on the podcast to sell. Yeah I could go on the podcast and state why we’re the best podcast booking company out there, why you should work with us, why our clients work with us, the results that we’ve gotten. But I mean that’s not what I’m there to do. It’s not like I’m on like a sales call and someone’s asking me for background on my company. Yeah I’m happy to share that information if a host wants to bring it up but more often than not I’m there to teach folks. And for me I want to teach folks hey here’s how you can get a good quality

Trevor Oldham (04:51.822)
Microphone here’s how you can put together a nice pitch. Here’s what you should be reaching out to and saying to the podcast host Here’s how you can track your leads within the podcast interview that you do and it’s just simple things like that where I’m just providing helpful content because I know There are people out there like myself when I first got started where you could go on and I was pitching myself I didn’t have any money. I was just bootstrapping the company along. I was trying to grow the company No extra budget out there and there are people

that are perfectly capable of going out there and reaching out the podcast. But then where my company would come in is that if someone doesn’t have that time, then we could do that for them. And that’s really what I’m going on these podcasts, interviews and being a guest. I’m just trying to be as helpful as I can and allowing the listeners to determine, yeah, I can do that on my owner. Or maybe I should hire his company without me explicitly stating why again, just trying to provide helpful content. And on any podcast,

that you do. And I don’t think I’ve ever been on one where this hasn’t been the case. You get to the end of the show, the podcast host will usually say, okay, where can our audience learn more about you? Then you’d say, whatever your website, whether your social media, whatever it may be. So that way you point them in a direction where you don’t have to sell on the podcast. If you provide enough helpful information, you’re going to be able to sell yourself without, you know, quotations selling anything. And then after that,

The podcast host has gone through a lot of work. Like I mentioned, I prep for the interviews and the podcast host preps for the interviews. They get all set up. They’re going to be spending 15, 30, 60 minutes of their time. And like for me, I prep for the interview. I, you know, making sure I know what I’m going to be talking about on the interview. I get set up. And then after the interview goes live, I hire a YouTube video editor to edit the podcast or edit it for YouTube. I hire someone to create social media snippets.

of the interview. So I’m spending not only my time, but a good chunk of change to make sure that it is professionally done. And then if I send the podcast interview off to you and I don’t even hear back, I don’t even say you have to share the social media clips. I like it so I can share it on my company’s social media, promote the guests, make us look a little bit more professional, a little more credibility. But if I go through all these extra steps and I send it off to you and I can’t get a simple thank you on an email back, you know, it becomes a little.

Trevor Oldham (07:14.222)
a little discouraging just because there’s so much work that goes into doing a podcast. And again, if you’re going to be a guest on a podcast and you’re like, you know, I’m, you know, I got my own social media content. I’m not going to share with that company with that host put together for you. That’s perfectly fine. But at least just say, thanks. You know, thanks for letting me know that I went live. I really appreciate it. Just something like that is going to be very, it’s very simple, very impactful for the podcast. So it’s the me sending off, Hey, your interview has gone live. No crickets. Don’t hear anything.

That’s not what I want to hear, but I hope that was helpful for you. It really is not that hard to be a great podcast guest. And I think that checklist is something that you can definitely follow when you’re going out there and being a guest on podcasts.