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The Top 9 Podcasts Every Business Consultant Should Listen To

The Top 9 Podcasts Every Business Consultant Should Listen To

The amount of data produced by society is growing at a rapid pace. According to companies’ forecasts, manufacturers of hard drives, and flash drives, it will increase to 163 zettabytes by 2025. But such a flow of information only complicates the choice for busy people who want to receive high-quality educational material. 

Often, a business person does not have time to choose which TV shows or magazines to watch. He learns new things while relaxing or between activities, for example, listening to audio while jogging or walking. 

Business podcasts are a type of blog that conveys information in audio format. They gained popularity back in the early 2000s when Apple actively promoted such a format in its software. Today, there are podcasts, even on social networks.

Looking to be a guest on podcasts? Apply with us here!

What Are the Main Benefits of Business Podcasts?

Here are the benefits of business podcasts.

  • Background Learning and Recreation

There are many channels for developing specialists and consultants, which analyze cases from the practice of entrepreneurs or interview experts. Recently, humor broadcasts and talk shows have gained popularity. So, one of the most popular presenters of this direction in America was Joe Rogan. In his programs, he meets with world stars, businessmen, and athletes.

  • Convenient Listening Format

There are special applications to download a file if you have the Internet to work with business podcasts. If you download it to your device, then there will be no freezing at the time of listening, even if the Internet is lost. This makes the content available when flying in an airplane or traveling in areas with no connection. 

  • A Diverse Selection of Platforms and Themes

The user can choose services that will make him feel comfortable with any electronic device. The advantage of applications is that the files are automatically updated. It is enough to set this option inside the program, and the old releases after listening will be deleted on their own, and the new ones will be loaded.

  • Inspiration

You will get inspiration from some of the discussion topics if you wish to become a business coach. Discussions in business podcasts outline different things that can help you become a good business consultant with time. You can note down all the points that will help you understand all the areas to improve in this profession. 

The Best Business Podcasts for Consultants

Here are some of the best business podcasts to listen to as a consultant.

  • Startup Meets Corporate 

It is a podcast produced by the Startup Daily portal, which tells about the Australian startup community. The presenters talk with representatives of large corporations in Australia and New Zealand and ask guests how they work with startups, why they grow them in their businesses or buy ready-made ones, and how they help these companies stay in the competitive field.

This markets itself as a podcast for creative entrepreneurs and consultants who can take a few notes. Two presenters talk about how to become a good leader. The girls talk about the important habits for this to be acquired and advise on how to do it, about the lifestyle and mindset that must be if you want to be a cool boss. They invite American millionaires and entrepreneurs to visit. 

It is a project by Reid Hoffman, co-founder of LinkedIn. The entrepreneur’s guests are appropriate: Kevin Systrom, the creator of Instagram, tells his success stories; Steward Butterfield, co-founder of Slack; Mark Zuckerberg (needs no introduction) and others. These names should already make you open the link.

This podcast has a very unusual concept – it’s for introverted entrepreneurs. Consultants can also learn a few things or two from the podcast to sharpen their consultancy skills when dealing with such businesses.

The presenter, Beth Below, is a part-time business coach who, in her practice, met with businessmen of this closed type and helped them achieve success. She talks about her experience, invites introverted entrepreneurs to visit and other experts who can suggest what to do if you are a closed person. Still, you want to be successful in business.

It is a collection of motivational stories of 10-15 minutes that are published every day. They tell about people who unexpectedly changed their field of activity and found another source of income. For example, a professor started a YouTube channel, a journalist started a blog about finance; a boxer began to make money selling painkillers. All these characters talk about the difficulties that they overcame and what happened in the end. 

Michael Zipursky, an entrepreneur, elite consultant coach, and Consulting Success CEO, is a podcaster. He has interviewed a wide range of successful consultants in this podcast. Here, you will learn some proven principles, mindsets, and strategies that will help you attract more clients, boost your income, improve your consulting business and live a life full of true freedom with meaningful success. You can visit the Consulting Success blog for more information. 

At The Pitch, real startups meet real investors and consultants. If the idea and the prototype of the product catch on, startups receive investment; if not, they understand the direction for further development. The podcast immerses you in the world of venture capital business and helps you understand what is going on in investors’ minds and how this can be influenced. 

The podcast’s name translates as “Entrepreneurs on Fire,” – which means there will be conversations with businessmen who are on horseback right now and whose views have not yet become outdated.

Discuss everything that worries business. What does it mean to be a good entrepreneur, and how to become one? How to beat procrastination and keep your routine from blurring your focus? How do you use innovations like the virtual assistant? New episodes are released every two to three days, so podcast maniacs won’t have to wait long.

This podcast by Philip Morgan helps you understand how you can become a highly paid specialist who is always in demand. It is everyone’s dream to be self-employed, work for great clients, and earn more. The different topics of discussion in this podcast will help you understand how you can achieve this. 

How to Choose the Right Business Podcast

You should be careful when looking for a business podcast to listen to. One of the things you should consider is the topics discussed in the podcast. The business field is wide, and you can choose a podcast that mostly covers the areas where you specialize the most. You will come across some whose topics major in the field of business consultancy. Pay close attention to this to get the best podcast. 

You can also consider the audio quality of a specific podcast channel. Not so many people have invested in their broadcasts’ quality, which might affect your listening experience. You will not be able to get all the messages you need from a specific podcast clearly. Pay attention to this essential factor to choose a business podcast that will grant you the best listening experience. 

Various online reviews can guide you in choosing some of the best business podcasts available. They have listed some of the best podcasts and the kind of content to expect from them. Take your time to read these reviews to choose the best business podcast.

If you are a Business Consultant looking to be on more podcasts, we would love to help you! Simply reach out to us to get started!

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Podcast Guest Success Podcast Guesting Podcast Host Success Podcasts

7 Steps to Being a Great Guest on Podcasts

7 Steps to Being a Great Guest on Podcasts 

Since inception, podcasts have gradually risen to prominence as a strong marketing strategy. Knowing how to be a guest on a podcast is the first step to joining the moving train. There’s no better time to join this strategy either as a host or guest than now. Over 48 million people listen to podcasts every week in over 800,000 shows. This points to one thing; podcasts are here to stay and thrive. 

So if you’ve been wondering how those guests you admire on podcasts got those seats for themselves as guests, this guide will show how. 

Just take a deep breath and learn. 

7 Steps to Being a Guest in a podcast 

How to be a guest on a podcast is pretty easy and you can start by following the suggested steps below! 

1. Knowing your onions 

People don’t invite rookies or wannabes as guests for podcasts. They call on thought leaders, experts, leading minds, and generally, people who know their onions. So if you want to be a guest on podcasts, start by becoming better at what you do. Be the best if you can and you will be most sought after. Consequently, you’ll have an itinerary full of podcasts to attend.

2. Begin the search

Now that you’ve gone out of mediocrity into the elite class in your field, it’s time to search. Search for podcasts in your field. iTunes should be your first Port of call since it has over 250,000 podcasts and billions subscribing to them. Alternatively, a quick Google search on the top podcasts in your field will get you started. This way, you can compile a list of top podcasts in your industry and move on to the next step.

3. Study the Podcasts 

Now you don’t want to go there and mess things up for yourself and the brand you represent. Granted, you know your craft too well, but you have to learn the rules of this game. This calls for in-depth studying of the different podcasts you’ve searched prior to the interview. Take the time to watch them over and over again. Note the ones that are still active and accepting guests. Note the patterns and the ways things are done. Get a proper understanding of how the whole process works and stay ready.

4. Cold email the hosts

When you’ve sieved out the podcasts that are active with the right audience, you can then pitch the hosts. Since you’ve studied the podcasts very well, this will come in handy when pitching. Make it personal. Start by introducing yourself and move on to how you’ve been an ardent fan of their podcast. Highlight some of the features of these podcasts so the hosts know you are truly a fan. Then leave the bush and come clean with your intention to become a guest in their podcasts. Talk more on what you do and how it relates to theirs. Give them a sneak peek of how knowledgeable you are and then hope it pulls through. 

5. Use Mutual Friends 

You can be a guest in a podcast through recommendations. This path is even easier. All you need to do is ask your friends if they know people who are into podcasts in your field. If they do, ask them to recommend you. Recommendations work faster than pitching. In the corporate world, this is common and can also be applied here. “I know this guy, he’s great and trust me he’ll do an excellent job if you contact him” can prove to be successful! 

6. Prepare for an interview

When the host have accepted to have you as a guest in the podcast, an interview is certain. Both of you will have to agree on a convenient time to make it happen. Most of the interviews are done with Skype, so you get that ready. However, if in-person interview is possible, then you both can meet up and discuss further.

7. Go Knock yourself out

If you’ve got point 1, 2, 3 covered, then it’s time to go knock yourself out. Give it your best and make sure you are called again. If it’s your first time, then you know you have a lot of work to do. You’ll be making a first impression. Make it super because a second chance is highly unlikely for first impressions. 

If you are looking for some further guidance on being a podcast guest, we would love to connect with you! 

 

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Podcast Guest Success Podcast Guesting

Get Booked on Podcasts: A Comprehensive Guide for Real Estate Professionals

For real estate professionals, understanding how to get booked on podcasts can be a game-changer, adding credibility, offering fresh perspectives, and significantly expanding their networks. Being a guest on relevant podcasts not only helps in building meaningful relationships with industry peers and potential clients but also plays a crucial role in enhancing one’s brand identity. With real estate being heavily reliant on networking, knowing how to get on podcasts as a guest provides an unparalleled opportunity to connect with a wider audience and establish authority within the industry.

Embarking on the journey to get on podcasts requires meticulous planning and a focused approach. This article will provide a comprehensive guide on crafting a compelling pitch, building a robust online presence, and identifying the most relevant podcasts for real estate professionals. Additionally, it will explore how to leverage podcast booking platforms, engage with podcast communities effectively, and the importance of following up to foster long-lasting professional relationships. Through mastering these steps, real estate professionals can learn how to get booked on podcasts and how to be a guest on podcasts, thus unlocking significant potential for personal and brand growth.

Crafting a Compelling Pitch

Crafting a compelling pitch as a real estate professional aiming to get booked on podcasts involves a blend of personalization, showcasing expertise, and aligning with the podcast’s theme. Here are actionable steps to ensure your pitch stands out:

  1. Define Your Unique Selling Proposition (USP) and Audience:

    • Identify your niche within the real estate sector.
    • Prepare a brief yet powerful statement highlighting your expertise and how it benefits the podcast audience.
  2. Personalize Your Pitch:

    • Research the podcast, understanding its theme, target audience, and the host’s style.
    • Mention specific episodes or topics discussed in the podcast that align with your expertise.
    • Explain why you are a valuable guest, offering unique insights or solutions.
  3. Prepare Essential Materials:

    • Podcast Media Kit: Include a professional bio, headshots, and a summary of topics you can discuss.
    • Elevator Pitch and One-Sheet: Craft a concise pitch summarizing who you are, what you do, and what value you bring to the podcast.
    • Anticipate Questions: List potential questions the host might ask and prepare thoughtful, engaging responses.

By meticulously following these steps, real estate professionals can significantly increase their chances of getting booked on podcasts, thereby reaching a wider audience and establishing themselves as authorities in their field.

Building a Robust Online Presence

Building a robust online presence is paramount for real estate professionals aiming to get booked on podcasts. Here are strategic steps to ensure your online visibility aligns with your podcast guesting goals:

  • Website and SEO:

    • Domain and Hosting: Start with choosing a memorable domain name and reliable hosting for your website. This digital home base will host your professional bio, contact information, and listings.
    • Content Strategy: Develop and implement a content strategy that includes blog posts about market trends, success stories, and advice for buyers and sellers. This enhances website visibility and showcases your expertise.
    • SEO Optimization: Focus on optimizing your website with relevant keywords, high-quality backlinks, and ensuring it’s mobile-friendly to improve search engine rankings.
  • Social Media Engagement:

    • Profile Optimization: Create and optimize profiles on key social platforms like LinkedIn, Instagram, and TikTok. Consistency in your headshot, bio, and contact information across platforms is crucial.
    • Content Sharing: Regularly share engaging content that includes new listings, successful transactions, and informative posts. Engage with your audience through comments and direct messages.
  • Building Trust Online:

    • Testimonials and Case Studies: Displaying client testimonials and detailed case studies on your website and social media can significantly build trust with potential clients.
    • Active Online Presence: Maintain an active presence in online real estate communities and forums. Share your insights, answer questions, and connect with both peers and potential clients.

By meticulously implementing these strategies, real estate professionals can strengthen their online presence, making it easier to get noticed and booked on relevant podcasts.

Identifying Relevant Podcasts

Identifying relevant podcasts in the real estate industry requires a strategic approach to ensure that your efforts to get booked on podcasts are fruitful. Here’s how to streamline your search and engagement process:

  • Research and Compilation:

    1. Utilize podcast platforms like Podchaser, Matchmaker.fm, and Podmatch to search using keywords such as “real estate,” “property investment,” or “housing market.”
    2. Create a list of podcasts by delving into each one to understand their format, target audience, and previous guest profiles. Consider podcasts like “Real Estate Today” by the National Association of Realtors and “The Massive Agent Podcast” for diverse insights.
  • Engagement and Outreach:

    1. Connect with podcast hosts on social media or through their websites, expressing genuine interest in their work.
    2. Share your real estate expertise and suggest collaboration topics or industry trends worth discussing.
    3. Maintain regular communication by sharing updates and engaging with their content to foster a relationship.
  • Target Audience and Niche Focus:

    1. Define your target audience and align your search with podcasts that cater to this group.
    2. Focus on a specific aspect of real estate that resonates with your target audience, such as “Lab Coat Agents” for lead generation strategies or “Lifetime Cash Flow Through Real Estate Investing” for financial freedom through real estate.

By following these steps, real estate professionals can identify and engage with podcasts that not only align with their expertise but also offer the potential to connect with a wider audience, thus enhancing their visibility and credibility in the industry.

Leveraging Podcast Booking Platforms

Leveraging podcast booking platforms offers real estate professionals a streamlined path to increase their visibility and authority in the industry. These platforms provide a suite of services designed to optimize the podcast guesting experience:

  • Services Offered:
    • Guest booking
    • Podcast editing
    • Social media content creation
    • Podcast guest consulting

Real estate agents can harness these platforms for various benefits, including raising capital, increasing brand awareness, and leveraging their existing networks. Additionally, platforms like Ausha go beyond basic booking services to offer distribution, promotion, statistics, podcast search, hosting, and monetization, making them comprehensive tools for anyone looking to get on podcasts.

For those seeking more tailored assistance, podcast booking agencies such as Speak On Podcasts, Call For Content, and Kitcaster specialize in boosting real estate agents’ brands, scheduling guest appearances, and growing marketing efforts. These agencies provide access to micro-influencers, bolster brand authority, and support SEO through backlinks, making them invaluable resources for real estate professionals aiming to expand their reach.

Engaging with Podcast Communities

Engaging with podcast communities offers real estate professionals a unique avenue to network, share insights, and establish themselves as industry authorities. Here’s how to effectively connect and make an impact within these communities:

  • Networking and Relationship Building:

    • Attend industry events, conferences, and meetups to meet professionals with podcasting insights.
    • Foster genuine relationships with insiders for guest referrals and recommendations.
    • Utilize LinkedIn, Twitter, and forums to demonstrate your value and potential podcast impact.
  • Content Sharing and Promotion:

    • Share personal experiences and stories to build trust with listeners.
    • Promote episodes using catchy titles, social media, and leveraging guest networks.
    • Engage directly with the audience through comments, live events, and exclusive content creation.
  • Strategic Collaboration and Audience Growth:

    • Collaborate with other podcast hosts to expand your reach.
    • Encourage listener feedback and actively participate in podcast communities.
    • Utilize guest episodes as opportunities for cross-promotion and to introduce your expertise to new audiences.

By adopting these strategies, real estate professionals can enhance their branding, generate leads, and foster meaningful connections within podcast communities.

Following Up and Establishing Relationships

After securing a spot on a podcast, the journey to bolster your brand as a real estate professional doesn’t end. It shifts towards nurturing the new connections made and leveraging the exposure to its fullest. Here’s how to follow up and establish lasting relationships effectively:

  1. Express Gratitude and Share Insights:

    • Always thank the host for the opportunity. A personalized thank you note or email can make a big difference.
    • Share the episode on your social media platforms and engage your audience by asking for feedback or discussing future collaborations.
  2. Analyze and Utilize Data:

    • Keep track of the episode’s performance by monitoring listens or downloads, social media engagement, and any spikes in website traffic or conversions.
    • Use Google Sheets to create a tracking sheet for podcasts, including details like Podcast Name, Host Name, and a column for notes on follow-ups or feedback received.
  3. Engage Potential Guests and Prepare for Interviews:

    • When reaching out to potential podcast guests, personalize your message, highlight the mutual benefits, and provide several contact options.
    • Prepare for your interviews by researching thoroughly, creating a list of topics or questions, and ensuring your recording environment is quiet and distraction-free.

By implementing these strategies, real estate professionals can maximize their podcast appearances, turning them into opportunities for growth, networking, and establishing themselves as industry authorities.

Conclusion

Through exploring the multifaceted approach to securing podcast guest spots, this guide has laid out a strategic blueprint for real estate professionals looking to enhance their brand visibility and authority. By crafting compelling pitches, building a strong online presence, navigating the landscape of relevant podcasts, and leveraging booking platforms, professionals in the real estate industry are equipped to make meaningful connections. These steps not only pave the way for expanding one’s network but also underscore the significance of bringing valuable insights and stories to a wider audience.

As real estate professionals embark on this podcast guesting journey, the importance of engaging with the communities and following up to forge long-lasting relationships cannot be overstated. These actions solidify one’s standing as an industry thought leader while providing a platform to share expertise that can influence and inspire others. The path to podcast guesting success is one of continuous learning, adaptability, and genuine connection, promising untold benefits for those who navigate it with intention and strategy.

FAQs

Q: What are the methods to receive an invitation to be a guest on a podcast? A: To secure an invitation to a podcast, you can either establish a strong online presence and demonstrate expertise in a specific area, prompting a host to invite you, or you can proactively reach out to podcast hosts and pitch yourself as a valuable guest for their show.

Q: Can you provide tips for becoming a guest on popular podcasts? A: To become a sought-after guest on top podcasts, consider the following tips: Understand your purpose for being a guest, invest in quality recording equipment, develop a compelling call-to-action (CTA), write a professional bio, obtain high-quality photographs, create a ‘one-sheet’ that summarizes your guesting profile, set up a public profile, and carefully select the shows that align with your message.

Q: What steps should I take to approach podcasts for guest opportunities? A: To approach podcasts for guest spots, begin by compiling a list of potential podcasts. Familiarize yourself with the interview style of each show by reviewing past episodes. Locate the show notes page to understand the podcast’s content. Find the contact information for the podcast host or moderator, and then craft a compelling email to connect with them. Finally, leverage this communication to secure a guest opportunity.

Q: What is PodMatch and how does it function? A: PodMatch is a service that automates the process of matching podcast hosts with ideal guests, similar to online dating apps. Instead of seeking romantic connections, PodMatch uses similar technology to help users book podcast interviews. To use PodMatch, you simply create an account, and the platform will handle the matching process for you.

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Alexa Seleno
@alexaseleno