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Podcast Guest Success

How To Get On Podcasts As A Real Estate Investor

How To Get On Podcasts As A Real Estate Investor

 

Getting on notable podcasts as a guest can open the doors to numerous opportunities for you while helping you spread the word about your brand and business. While it’s beneficial in many ways, working your way on niche-related podcasts, such as investor-focused options, may be more challenging than you initially thought. Thousands of people like you want to appear on the podcasts and have an opportunity to speak with some of the greats, so what can you do to get ahead of the competition? Follow a strategic, step-by-step approach that requires extra effort but is worth it in the long run.

Create Valuable Content and Post It Online

 

The content you create can play such a significant role in helping you get booked for guest appearances on some of your favorite podcasts. Ask yourself, “Do I have enough content posted online, or should I focus on adding more while increasing my digital presence?” Because the truth is that if you don’t have enough content posted online, how will anyone know what you’re capable of doing? How will they know that you’re an excellent source of information? Prove that you have plenty to offer by positioning yourself as an authoritative figure and source in the investing world through your creative, compelling content that gets views.

Post Your Content on Different Platforms


Once you start creating content, post it on different social media platforms to connect with more people. Create unique content for each audience you’re catering to, such as those on LinkedIn, Instagram, or even Facebook. The more you put yourself out there, the greater your chances of increasing your following, getting more views and shares, and becoming a thought leader on investor-related topics. As you build that following, you can begin fostering connections with others in the industry and strengthening that rapport to improve your odds of being selected to appear as a guest host on different investor-focused podcasts.

Find Niche-Related Podcasts

 

As you work on strengthening your digital presence, it’s the perfect time to start looking for niche-related podcasts. Sure, you may know of a few that you already listen to and love, but it helps to have a complete, in-depth list of podcasts that you could potentially see yourself going on as a guest host. Don’t limit yourself to one or two options when there are hundreds to choose from that could potentially benefit you in one way or another.

Search Google, Apple, and More

 

Not sure where to find out about niche-related podcasts other than the ones you already know of? Use Google, Apple, and other platforms, such as Spotify, Stitcher, and Pandora, to find podcasts on investing-related topics. You may be surprised at how many of them you can find. Once you have your list, it’s time to dig deeper and gather more information. 

 

You should want to find out:

 

  • Who runs the podcast? What type of reputation do they have?
  • What is the podcast rating? Do people seem to love it?
  • What kinds of topics do they discuss?
  • Do they often have guest hosts on the podcast?

 

By gathering this valuable information, you can determine if you’d like to appear on these different podcasts and who you should reach out to when you want to discuss the possibility of being a guest host.

Connect with Podcast Hosts on Social Media

 

From completing your research on different investor-focused podcasts, you should now have an idea of who is behind some of them, which lets you know who to try connecting with on social media. Look for the names of the individuals running these podcasts and follow them on different platforms, including Instagram, Twitter, and LinkedIn. You can stay in the know, easily interact with them, and even learn more about the content they like to produce.

Start Networking with the Right People

 

Begin socializing with the right people on social media. If possible, dedicate at least an hour a day to networking with people who have their own podcasts, those who’ve guest-hosted before, and others with a genuine interest in investor-related topics. You don’t have to talk to people with podcasts. Instead, it’s about building your reputation online and making the right connections to increase your chances of getting noticed and getting people interested in what you have to say. Let’s face it, people with podcasts often want guest hosts who have somewhat of an online reputation, so if you can increase your presence, you can increase your chances of getting on one of them!

Craft and Send Your Pitch

 

Once you feel like you’ve built more of an online presence and are starting to network with the right people, it’s time to begin crafting that pitch. You don’t want to sound like someone who copied and pasted a pitch off the internet. Make it interesting and keep it engaging while including the following things in your pitch:

 

  • Your name and what you do for a living
  • Details on your investing experience and why it’s something that interests you
  • The things you happen to like best about their podcast and why you choose to listen to it
  • Details on the value you bring to the table, including topics you’d love to discuss as a guest host on their podcast

 

Don’t forget to sign off on the pitch with a quick note about how it would be an honor to have such an opportunity. Of course, you want to make people feel good when asking to appear as a guest host. It’s also important to show them that you’re not just some random person but are, instead, someone who loves to discuss investor-related topics.

Be Authentic

 

Be authentic in your pitch. Don’t try bragging or talking about how many followers you have unless they ask. The key is to be humble, respectful, and straightforward in your approach when connecting with these people.

 

Take this step-by-step approach if you’d like to appear on investor-focused podcasts to grow your following and increase awareness of your personal brand. While it may initially seem like more work, building your brand through high-quality content and solid connections made with others in the industry can boost your chances of getting on the podcasts you’d love to appear on!

 

That being said, it’s no secret that landing a feature on one of these above podcasts can be a cornerstone step forward for you and your business. But with so much riding on aligning to the right resource, don’t think you have to navigate the podcasting terrain alone.

As an endorsed podcast booking agency, we match you with top-performing podcasts that are guaranteed to increase exposure, organic traffic, and foster sustainable ROI.

In the end, our podcast booking service is more than just vision-aligning; it is one that values your success, your growth, and the trajectory of the commercial real estate market as a collective. Overall, success is something every real estate professional seeks, and we are ready when you are to ensure you achieve new levels of that.

 

Book your FREE discovery call today!

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Blog Podcast Guest Success Podcast Host Success

Why You Should Use a Podcast Booking Service to Book Your Podcast Guests

Why You Should Use a Podcast Guest Booking Service 

 

Podcasts are a creative and powerful way to communicate your message to your target audience and potentially grow your business. It can position you as an expert in your field and build a loyal listener and subscriber base. You get the opportunity to share your thoughts, ideas, and innovative ways you can provide solutions in a format many people prefer to consume. Your audience will see you as an expert, and you will be their go-to for their questions or if they need your services. A podcast guest booking service may be what you need!

 

Creating a podcast requires deliberate and careful planning and execution. You want your podcast to provide value to entice your target audience to continue to listen as you provide content and grow. Inviting guests to your podcast can provide tremendous advantages and add to your credibility.

 

You want to ensure your podcast guests are the perfect fit for you and your goals. Everything from your topic to your interview questions to your guests should be carefully curated to entice your target audience and make your podcast stand out. A well-thought-out guest list will provide entertainment and knowledge to you and your audience.

Here are some of the benefits hosting quality guests on your podcasts brings. 

 

Provides Fresh Perspectives and Keeps Things Entertaining – A guest on your podcast can provide fresh perspectives on hot topics related to your business or genre. Interviewing other experts, podcasters, authors, and creators can add dimension and provide new resources for your audience. You get to hear expert commentary and advice that will benefit you and your audience. The conversations you have with your guests can be informational and entertaining. You get a chance to better engage with your audience, prompting them to think and ask further questions leading them to be more excited for your next episode.

 

Book Experts in Your Field – Although the primary goal of your podcast is to solidify yourself as the expert in your field, your audience will find it valuable to have expert guests on your show. The knowledge and background with a perfect list of executed questions can provide your audience with immense knowledge and entertainment. Your guests can provide opinions and facts and help to debunk known myths in your field. A quality podcast guest booking service can help to book experts on your podcast. 

 

Grabs Your Audiences Attention – Many marketing efforts grabs your audience’s attention for short spans of time. Hosting a guest on your podcast makes your audience more likely to tune in and listen all the way through. You get quality time with your audience and provide them value with a quality guest. You will have profound conversations with interesting people that give your audience something new to learn without feeling like they’re listening to someone rambling. 

 

Reach New Audiences – Hosting guests on your podcasts will connect you with new audiences tuning in for your guest. If you can book people with a large social following, it results in a fan crossover and an easy introduction to their audience. You have an opportunity to create intrigue that will allow you to grow your network of listeners exponentially.

 

Foster Close Personal Connections – Hosting guests can allow you to foster strong relationships and create networking opportunities. Interviewing someone in fields you’re interested in or have a strong following can take your podcast further and potentially open doors for your career in the future. 

 

The quality of guests that appear on your podcast can play a significant role in expanding your listener base and subscribers to your show. The right guests can leave a good impression on your listeners and build a reputable name for yourself within your genre. Taking the time to find the perfect guests can be rewarding, but it also requires a lot of your time and resources. Without the right strategy, it can be a daunting task and prove to be difficult to book guests that provide value. 

 

Podcasting You is a comprehensive podcast guest booking service that helps you find quality guests that provide value to your listeners for you to interview. You will be connected with a robust directory of experts, authors, and other podcasters to be guests on your show. Podcasting You understand who your audience is and will curate a guest list that aligns with you and your audience’s values and resonates with them.

 

Want to learn more about podcast guest booking services? Schedule a free discovery call here: https://podcastingyou.com/discovery-call-py/

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Podcast Guest Success Podcast Host Success Podcasts

The Ultimate Guide to Podcast One-Sheets

The Ultimate Guide to Podcast One-Sheets

Podcasting means sharing meaningful conversations with the masses — discussing real estate, investing, finances, or other niche topics. Podcast hosts and guests utilize one-sheets to have the most productive and exciting discussions. This document is an industry norm that helps people on both sides of the interaction understand each other’s interests, backgrounds, and expertise. Here’s everything you should know about the importance of one-sheets in the podcasting industry: 

What is a Podcast One-Sheet? 

Podcast one-sheets tell a podcast host why they should choose you as a guest and which topics you can eloquently speak about. You should view it as your podcast resume! 

 

Unsurprisingly, a one-sheet is one piece of paper filled with brief information that helps steer conversations during a podcast. While these sheets will cover quite a bit of information, one-sheets shouldn’t seem crowded. The layout of compelling one-sheets flows seamlessly; podcast hosts and guests should have the ability to skim the sheet to find the subtopic they’re looking for. Here are the main components of a podcast one-sheet: 

 

  • Headshot
  • Bio
  • Suggested interview topics
  • Suggested questions
  • Social media/contact information 
  • Appearances on other podcasts (if applicable) 

 

Why Are One-Sheets Important?

If you’re a podcast host, would you want to invite a guest onto your show without knowing about them? You would be rolling the dice. On the flip side, podcast guests might not appreciate recording a podcast if the host had little to no information about them. It might not work well if a real estate agent randomly appears on a podcast without the host having any background information. 

 

One-sheets have become an industry norm because they help keep the podcast space organized and help podcast hosts choose the right guests to bring onto their show. 

 

Picture this scenario: a podcast host is trying to find the right guest for their podcast that gives financial advice. If the upcoming episode is about helping small businesses formulate strategies to reduce income taxes, how could they find the right fit without one-sheets? 

 

They could network. Or maybe they already have someone in their network. The reality is that most podcast hosts don’t want to spend time asking around for a finance expert (especially in this limited niche) willing to appear on their  podcast. 

 

It’s much more efficient for podcast hosts to find quality guests by reviewing one-sheets. In a matter of seconds, one-sheets provide all the essential information needed to determine which guest would be the best fit for that particular episode. 

 

What’s The Difference Between a Podcast Host and Podcast Guest One-Sheet? 

Everyone in the podcasting space needs to have a one-sheet readily available. So if podcast hosts and guests both need one-sheets, what’s the difference? 

 

One of the standard practices for podcast hosts to promote their show is to appear as a guest on other people’s podcasts. Even if you’re typically a podcast host, you should have a one-sheet readily available if you’re interested in hopping on another show to promote yourself. 

 

Potential podcast guests should have one-sheets to show podcast hosts that they can provide value in some way – whether that’s through sharing personal stories, ideas, expertise, or laughs. 

 

Simply put: podcast hosts need one-sheets to find the right people to contribute to their show’s value. If you’re interested in being a guest on a podcast, you should use a one-sheet to market yourself. 

 

How Do You Design a One-Sheet? 

There are six essential components in a one-sheet:

 

  • The headshot section
  • The bio section
  • The suggested questions section
  • The suggested topic question
  • The podcast appearances section
  • The social media/contact information section 

 

If you design a one-sheet independently, you’ll need to decide where to put each section on the sheet. Podcast hosts and producers want to see clear and concise one-sheets, but they won’t be interested in looking at a boring piece of paper. The information should be visually-appealing and digestible. 

 

Choosing the right headshot, layout, and colors is incredibly important. There’s not necessarily a universal layout or color scheme, but it should align with your brand. Since the primary purpose of creating a one-sheet is to market an individual and their brand, one-sheet designers typically use the principles of color psychology to determine the color scheme. 

 

What is color psychology, and why does it matter in marketing?

Here’s a valuable excerpt from Wordstream’s award-winning blog: “You should choose the colors you’re going to use in your branding and marketing strategically. The key is understanding color psychology and using the theory to your advantage. Color psychology is the theory that certain colors elicit a physical or emotional reaction and, in doing so, shape human behavior. Warm colors tend to energize, while cool colors tend to calm. The colors that you use in your branding, including your logo, and your other marketing collateral, evokes an emotional response in your audience, whether they realize it or not.”

 

What do you want podcast producers and hosts to feel when they view your one-sheet? Green is often used in the health industry to symbolize balance. Yellow symbolizes confidence. Orange is uplifting. Blue shows confidence. This list goes on. 

 

Can you guess why we used yellow for our brand’s colors?

Yellow is related to enthusiasm and confidence — the exact message we want to show potential clients wanting to get booked on their first podcast. 

 

Podcasting You has a mission to get real estate agents and investors publicity via the podcasting industry. Our one-sheet designer will collaborate with you to learn about your brand before crafting a one-sheet. We’ll design a one-sheet that represents your personality and unique career path along with matching your company colors. 

 

Don’t worry — all three of our packages include a customized one-sheet! You don’t need to worry about the design techniques yourself, but it’s helpful to understand the motive behind our team’s marketing decisions. We will collaborate with you to ensure we create an effective one-sheet that gets you booked. 

 

Book a Free 15-Minute Discovery Call

Podcasts are one of the most effective ways to become a leader in your industry — whether you’re a podcast host or guest. If you’re a real estate agent or an investor who’d like to share your expertise on podcasts, unlock your free 15-minute discovery call to learn how we’ll get you there.

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Podcast Guest Success Podcast Guesting Podcasts Uncategorized

The Top 9 Podcasts Every Business Consultant Should Listen To

The Top 9 Podcasts Every Business Consultant Should Listen To

The amount of data produced by society is growing at a rapid pace. According to companies’ forecasts, manufacturers of hard drives, and flash drives, it will increase to 163 zettabytes by 2025. But such a flow of information only complicates the choice for busy people who want to receive high-quality educational material. 

Often, a business person does not have time to choose which TV shows or magazines to watch. He learns new things while relaxing or between activities, for example, listening to audio while jogging or walking. 

Business podcasts are a type of blog that conveys information in audio format. They gained popularity back in the early 2000s when Apple actively promoted such a format in its software. Today, there are podcasts, even on social networks.

Looking to be a guest on podcasts? Apply with us here!

What Are the Main Benefits of Business Podcasts?

Here are the benefits of business podcasts.

  • Background Learning and Recreation

There are many channels for developing specialists and consultants, which analyze cases from the practice of entrepreneurs or interview experts. Recently, humor broadcasts and talk shows have gained popularity. So, one of the most popular presenters of this direction in America was Joe Rogan. In his programs, he meets with world stars, businessmen, and athletes.

  • Convenient Listening Format

There are special applications to download a file if you have the Internet to work with business podcasts. If you download it to your device, then there will be no freezing at the time of listening, even if the Internet is lost. This makes the content available when flying in an airplane or traveling in areas with no connection. 

  • A Diverse Selection of Platforms and Themes

The user can choose services that will make him feel comfortable with any electronic device. The advantage of applications is that the files are automatically updated. It is enough to set this option inside the program, and the old releases after listening will be deleted on their own, and the new ones will be loaded.

  • Inspiration

You will get inspiration from some of the discussion topics if you wish to become a business coach. Discussions in business podcasts outline different things that can help you become a good business consultant with time. You can note down all the points that will help you understand all the areas to improve in this profession. 

The Best Business Podcasts for Consultants

Here are some of the best business podcasts to listen to as a consultant.

  • Startup Meets Corporate 

It is a podcast produced by the Startup Daily portal, which tells about the Australian startup community. The presenters talk with representatives of large corporations in Australia and New Zealand and ask guests how they work with startups, why they grow them in their businesses or buy ready-made ones, and how they help these companies stay in the competitive field.

This markets itself as a podcast for creative entrepreneurs and consultants who can take a few notes. Two presenters talk about how to become a good leader. The girls talk about the important habits for this to be acquired and advise on how to do it, about the lifestyle and mindset that must be if you want to be a cool boss. They invite American millionaires and entrepreneurs to visit. 

It is a project by Reid Hoffman, co-founder of LinkedIn. The entrepreneur’s guests are appropriate: Kevin Systrom, the creator of Instagram, tells his success stories; Steward Butterfield, co-founder of Slack; Mark Zuckerberg (needs no introduction) and others. These names should already make you open the link.

This podcast has a very unusual concept – it’s for introverted entrepreneurs. Consultants can also learn a few things or two from the podcast to sharpen their consultancy skills when dealing with such businesses.

The presenter, Beth Below, is a part-time business coach who, in her practice, met with businessmen of this closed type and helped them achieve success. She talks about her experience, invites introverted entrepreneurs to visit and other experts who can suggest what to do if you are a closed person. Still, you want to be successful in business.

It is a collection of motivational stories of 10-15 minutes that are published every day. They tell about people who unexpectedly changed their field of activity and found another source of income. For example, a professor started a YouTube channel, a journalist started a blog about finance; a boxer began to make money selling painkillers. All these characters talk about the difficulties that they overcame and what happened in the end. 

Michael Zipursky, an entrepreneur, elite consultant coach, and Consulting Success CEO, is a podcaster. He has interviewed a wide range of successful consultants in this podcast. Here, you will learn some proven principles, mindsets, and strategies that will help you attract more clients, boost your income, improve your consulting business and live a life full of true freedom with meaningful success. You can visit the Consulting Success blog for more information. 

At The Pitch, real startups meet real investors and consultants. If the idea and the prototype of the product catch on, startups receive investment; if not, they understand the direction for further development. The podcast immerses you in the world of venture capital business and helps you understand what is going on in investors’ minds and how this can be influenced. 

The podcast’s name translates as “Entrepreneurs on Fire,” – which means there will be conversations with businessmen who are on horseback right now and whose views have not yet become outdated.

Discuss everything that worries business. What does it mean to be a good entrepreneur, and how to become one? How to beat procrastination and keep your routine from blurring your focus? How do you use innovations like the virtual assistant? New episodes are released every two to three days, so podcast maniacs won’t have to wait long.

This podcast by Philip Morgan helps you understand how you can become a highly paid specialist who is always in demand. It is everyone’s dream to be self-employed, work for great clients, and earn more. The different topics of discussion in this podcast will help you understand how you can achieve this. 

How to Choose the Right Business Podcast

You should be careful when looking for a business podcast to listen to. One of the things you should consider is the topics discussed in the podcast. The business field is wide, and you can choose a podcast that mostly covers the areas where you specialize the most. You will come across some whose topics major in the field of business consultancy. Pay close attention to this to get the best podcast. 

You can also consider the audio quality of a specific podcast channel. Not so many people have invested in their broadcasts’ quality, which might affect your listening experience. You will not be able to get all the messages you need from a specific podcast clearly. Pay attention to this essential factor to choose a business podcast that will grant you the best listening experience. 

Various online reviews can guide you in choosing some of the best business podcasts available. They have listed some of the best podcasts and the kind of content to expect from them. Take your time to read these reviews to choose the best business podcast.

If you are a Business Consultant looking to be on more podcasts, we would love to help you! Simply reach out to us to get started!

Categories
Podcast Guest Success Podcast Guesting Podcast Host Success Podcasts

7 Steps to Being a Great Guest on Podcasts

7 Steps to Being a Great Guest on Podcasts 

Since inception, podcasts have gradually risen to prominence as a strong marketing strategy. Knowing how to be a guest on a podcast is the first step to joining the moving train. There’s no better time to join this strategy either as a host or guest than now. Over 48 million people listen to podcasts every week in over 800,000 shows. This points to one thing; podcasts are here to stay and thrive. 

So if you’ve been wondering how those guests you admire on podcasts got those seats for themselves as guests, this guide will show how. 

Just take a deep breath and learn. 

7 Steps to Being a Guest in a podcast 

How to be a guest on a podcast is pretty easy and you can start by following the suggested steps below! 

1. Knowing your onions 

People don’t invite rookies or wannabes as guests for podcasts. They call on thought leaders, experts, leading minds, and generally, people who know their onions. So if you want to be a guest on podcasts, start by becoming better at what you do. Be the best if you can and you will be most sought after. Consequently, you’ll have an itinerary full of podcasts to attend.

2. Begin the search

Now that you’ve gone out of mediocrity into the elite class in your field, it’s time to search. Search for podcasts in your field. iTunes should be your first Port of call since it has over 250,000 podcasts and billions subscribing to them. Alternatively, a quick Google search on the top podcasts in your field will get you started. This way, you can compile a list of top podcasts in your industry and move on to the next step.

3. Study the Podcasts 

Now you don’t want to go there and mess things up for yourself and the brand you represent. Granted, you know your craft too well, but you have to learn the rules of this game. This calls for in-depth studying of the different podcasts you’ve searched prior to the interview. Take the time to watch them over and over again. Note the ones that are still active and accepting guests. Note the patterns and the ways things are done. Get a proper understanding of how the whole process works and stay ready.

4. Cold email the hosts

When you’ve sieved out the podcasts that are active with the right audience, you can then pitch the hosts. Since you’ve studied the podcasts very well, this will come in handy when pitching. Make it personal. Start by introducing yourself and move on to how you’ve been an ardent fan of their podcast. Highlight some of the features of these podcasts so the hosts know you are truly a fan. Then leave the bush and come clean with your intention to become a guest in their podcasts. Talk more on what you do and how it relates to theirs. Give them a sneak peek of how knowledgeable you are and then hope it pulls through. 

5. Use Mutual Friends 

You can be a guest in a podcast through recommendations. This path is even easier. All you need to do is ask your friends if they know people who are into podcasts in your field. If they do, ask them to recommend you. Recommendations work faster than pitching. In the corporate world, this is common and can also be applied here. “I know this guy, he’s great and trust me he’ll do an excellent job if you contact him” can prove to be successful! 

6. Prepare for an interview

When the host have accepted to have you as a guest in the podcast, an interview is certain. Both of you will have to agree on a convenient time to make it happen. Most of the interviews are done with Skype, so you get that ready. However, if in-person interview is possible, then you both can meet up and discuss further.

7. Go Knock yourself out

If you’ve got point 1, 2, 3 covered, then it’s time to go knock yourself out. Give it your best and make sure you are called again. If it’s your first time, then you know you have a lot of work to do. You’ll be making a first impression. Make it super because a second chance is highly unlikely for first impressions. 

If you are looking for some further guidance on being a podcast guest, we would love to connect with you! 

 

Categories
Podcast Guest Success

5 Strategies To Turn Your Podcast Interviews into a Content Machine

5 Strategies To Turn Your Podcast Interviews into a Content Machine 

Contemporary times have seen podcasts rise astronomically. There are statistics all over the place to back that up. But we won’t go into all of its details. The bottom line is: podcasts are booming and if you have not learned how to create content from podcast interviews, then you are missing out. 

Everyday people leverage on podcasts to generate content for their blogs and websites. It’s working like magic and they are making huge ROI’s on this. 

You don’t have to be a genius to get this done. With the tips that will be shared in this post, you can get started.  And just so you know: If you are not leveraging on these podcasts, you are actually meeting money on the table and looking the other way. 

So how do you turn your Podcast Interviews into a Content Machine? 

First things first. 

Transcribe 

When the podcast is over, don’t just archive and utilize it for social media purposes. Transcribe it into notes. You can use a tool such as Descript. With Descript they transcribe your interview by separating who is speaking during the interview. By transcribing podcasts, you have a content mill and you have to maximize it. 

Edit and Rewrite 

After the transcription, you can have the transcripts edited and rewritten to make them fit for blog posts. You’ll need to optimize them for search engines; talk about SEO, and shorten long sentences for easy readability. 

We recommend checking out Neil Patel if you’re looking for ideas on how to optimize your blog posts for SEO.

Infographics

Most times, guests tend to explain things in a stepwise manner. That’s an infographic content and it sells more in a world where people are particularly interested in pictures. 

They would rather stare and admire than read even the shortest tenses. These infographics are easier to share as well and the fact that they simplify seemingly complex concepts makes them more desirable. Thus, they command higher traffic. See what you are missing out on? 

Convert to Listicles 

You see, your transcripts can be so flexible that you can convert them to any kind of content you want. However, the use of “can” in this context means that not all are flexible. Some can be extremely rigid depending on how the guest decides to field your questions. 

But if you can convert a transcript into a listicle, then by all means go ahead. Listicles are easier to read. They have a definitive ending which starts from their titles. E.g “7 Ways to book a flight”. This headline drives traffic to your blog more than generic content. Your audience are mostly scanners and skimmers, however, listicles nudge them to read on knowing it’s just “7, 5 or 4” things to read about. 

You’ve learned a few strategies on how to turn podcast interviews into a content machine, but the strategy you must use is promoting your podcast interviews on social media.

Promoting On Social Media

Most hosts record your interview via video. You can ask them to send over the video, and you can pull segments from your interview and create social media posts. If you find the timestamp on the video of which you’d like to create a social media post, you can hire someone from UpWork or Fiverr for around $10 to create your social media post with captions included. 

To see an example of someone who is excellent at adding captions to their videos, check out Brendon Burchard on Instagram. Brendon’s captions are simple, yet very effective. 

Benefits

Now you can generate tangible content from your next podcast interview and use it on your blog and social media. If you can create content from podcast interviews on a regular basis, you would have succeeded in being able to turn your podcast interviews into a content machine. 

Interestingly, you will be using one stone to kill two birds. While your podcasts are viable in their own right by generating leads, expanding your popularity, and generating great backlinks you are making contents out of them and increasing traffic on your blog. 

Finally 

This entire concept about how to turn podcast interviews into a content machine will only be productive if you do it on a consistent basis.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” 

Dwayne “The Rock” Johnson

Looking to grow your audience as a podcast guest? Apply here: https://podcastingyou.com/apply/

Categories
Podcast Guest Success Podcast Guesting

Get Booked on Podcasts: A Comprehensive Guide for Real Estate Professionals

For real estate professionals, understanding how to get booked on podcasts can be a game-changer, adding credibility, offering fresh perspectives, and significantly expanding their networks. Being a guest on relevant podcasts not only helps in building meaningful relationships with industry peers and potential clients but also plays a crucial role in enhancing one’s brand identity. With real estate being heavily reliant on networking, knowing how to get on podcasts as a guest provides an unparalleled opportunity to connect with a wider audience and establish authority within the industry.

Embarking on the journey to get on podcasts requires meticulous planning and a focused approach. This article will provide a comprehensive guide on crafting a compelling pitch, building a robust online presence, and identifying the most relevant podcasts for real estate professionals. Additionally, it will explore how to leverage podcast booking platforms, engage with podcast communities effectively, and the importance of following up to foster long-lasting professional relationships. Through mastering these steps, real estate professionals can learn how to get booked on podcasts and how to be a guest on podcasts, thus unlocking significant potential for personal and brand growth.

Crafting a Compelling Pitch

Crafting a compelling pitch as a real estate professional aiming to get booked on podcasts involves a blend of personalization, showcasing expertise, and aligning with the podcast’s theme. Here are actionable steps to ensure your pitch stands out:

  1. Define Your Unique Selling Proposition (USP) and Audience:

    • Identify your niche within the real estate sector.
    • Prepare a brief yet powerful statement highlighting your expertise and how it benefits the podcast audience.
  2. Personalize Your Pitch:

    • Research the podcast, understanding its theme, target audience, and the host’s style.
    • Mention specific episodes or topics discussed in the podcast that align with your expertise.
    • Explain why you are a valuable guest, offering unique insights or solutions.
  3. Prepare Essential Materials:

    • Podcast Media Kit: Include a professional bio, headshots, and a summary of topics you can discuss.
    • Elevator Pitch and One-Sheet: Craft a concise pitch summarizing who you are, what you do, and what value you bring to the podcast.
    • Anticipate Questions: List potential questions the host might ask and prepare thoughtful, engaging responses.

By meticulously following these steps, real estate professionals can significantly increase their chances of getting booked on podcasts, thereby reaching a wider audience and establishing themselves as authorities in their field.

Building a Robust Online Presence

Building a robust online presence is paramount for real estate professionals aiming to get booked on podcasts. Here are strategic steps to ensure your online visibility aligns with your podcast guesting goals:

  • Website and SEO:

    • Domain and Hosting: Start with choosing a memorable domain name and reliable hosting for your website. This digital home base will host your professional bio, contact information, and listings.
    • Content Strategy: Develop and implement a content strategy that includes blog posts about market trends, success stories, and advice for buyers and sellers. This enhances website visibility and showcases your expertise.
    • SEO Optimization: Focus on optimizing your website with relevant keywords, high-quality backlinks, and ensuring it’s mobile-friendly to improve search engine rankings.
  • Social Media Engagement:

    • Profile Optimization: Create and optimize profiles on key social platforms like LinkedIn, Instagram, and TikTok. Consistency in your headshot, bio, and contact information across platforms is crucial.
    • Content Sharing: Regularly share engaging content that includes new listings, successful transactions, and informative posts. Engage with your audience through comments and direct messages.
  • Building Trust Online:

    • Testimonials and Case Studies: Displaying client testimonials and detailed case studies on your website and social media can significantly build trust with potential clients.
    • Active Online Presence: Maintain an active presence in online real estate communities and forums. Share your insights, answer questions, and connect with both peers and potential clients.

By meticulously implementing these strategies, real estate professionals can strengthen their online presence, making it easier to get noticed and booked on relevant podcasts.

Identifying Relevant Podcasts

Identifying relevant podcasts in the real estate industry requires a strategic approach to ensure that your efforts to get booked on podcasts are fruitful. Here’s how to streamline your search and engagement process:

  • Research and Compilation:

    1. Utilize podcast platforms like Podchaser, Matchmaker.fm, and Podmatch to search using keywords such as “real estate,” “property investment,” or “housing market.”
    2. Create a list of podcasts by delving into each one to understand their format, target audience, and previous guest profiles. Consider podcasts like “Real Estate Today” by the National Association of Realtors and “The Massive Agent Podcast” for diverse insights.
  • Engagement and Outreach:

    1. Connect with podcast hosts on social media or through their websites, expressing genuine interest in their work.
    2. Share your real estate expertise and suggest collaboration topics or industry trends worth discussing.
    3. Maintain regular communication by sharing updates and engaging with their content to foster a relationship.
  • Target Audience and Niche Focus:

    1. Define your target audience and align your search with podcasts that cater to this group.
    2. Focus on a specific aspect of real estate that resonates with your target audience, such as “Lab Coat Agents” for lead generation strategies or “Lifetime Cash Flow Through Real Estate Investing” for financial freedom through real estate.

By following these steps, real estate professionals can identify and engage with podcasts that not only align with their expertise but also offer the potential to connect with a wider audience, thus enhancing their visibility and credibility in the industry.

Leveraging Podcast Booking Platforms

Leveraging podcast booking platforms offers real estate professionals a streamlined path to increase their visibility and authority in the industry. These platforms provide a suite of services designed to optimize the podcast guesting experience:

  • Services Offered:
    • Guest booking
    • Podcast editing
    • Social media content creation
    • Podcast guest consulting

Real estate agents can harness these platforms for various benefits, including raising capital, increasing brand awareness, and leveraging their existing networks. Additionally, platforms like Ausha go beyond basic booking services to offer distribution, promotion, statistics, podcast search, hosting, and monetization, making them comprehensive tools for anyone looking to get on podcasts.

For those seeking more tailored assistance, podcast booking agencies such as Speak On Podcasts, Call For Content, and Kitcaster specialize in boosting real estate agents’ brands, scheduling guest appearances, and growing marketing efforts. These agencies provide access to micro-influencers, bolster brand authority, and support SEO through backlinks, making them invaluable resources for real estate professionals aiming to expand their reach.

Engaging with Podcast Communities

Engaging with podcast communities offers real estate professionals a unique avenue to network, share insights, and establish themselves as industry authorities. Here’s how to effectively connect and make an impact within these communities:

  • Networking and Relationship Building:

    • Attend industry events, conferences, and meetups to meet professionals with podcasting insights.
    • Foster genuine relationships with insiders for guest referrals and recommendations.
    • Utilize LinkedIn, Twitter, and forums to demonstrate your value and potential podcast impact.
  • Content Sharing and Promotion:

    • Share personal experiences and stories to build trust with listeners.
    • Promote episodes using catchy titles, social media, and leveraging guest networks.
    • Engage directly with the audience through comments, live events, and exclusive content creation.
  • Strategic Collaboration and Audience Growth:

    • Collaborate with other podcast hosts to expand your reach.
    • Encourage listener feedback and actively participate in podcast communities.
    • Utilize guest episodes as opportunities for cross-promotion and to introduce your expertise to new audiences.

By adopting these strategies, real estate professionals can enhance their branding, generate leads, and foster meaningful connections within podcast communities.

Following Up and Establishing Relationships

After securing a spot on a podcast, the journey to bolster your brand as a real estate professional doesn’t end. It shifts towards nurturing the new connections made and leveraging the exposure to its fullest. Here’s how to follow up and establish lasting relationships effectively:

  1. Express Gratitude and Share Insights:

    • Always thank the host for the opportunity. A personalized thank you note or email can make a big difference.
    • Share the episode on your social media platforms and engage your audience by asking for feedback or discussing future collaborations.
  2. Analyze and Utilize Data:

    • Keep track of the episode’s performance by monitoring listens or downloads, social media engagement, and any spikes in website traffic or conversions.
    • Use Google Sheets to create a tracking sheet for podcasts, including details like Podcast Name, Host Name, and a column for notes on follow-ups or feedback received.
  3. Engage Potential Guests and Prepare for Interviews:

    • When reaching out to potential podcast guests, personalize your message, highlight the mutual benefits, and provide several contact options.
    • Prepare for your interviews by researching thoroughly, creating a list of topics or questions, and ensuring your recording environment is quiet and distraction-free.

By implementing these strategies, real estate professionals can maximize their podcast appearances, turning them into opportunities for growth, networking, and establishing themselves as industry authorities.

Conclusion

Through exploring the multifaceted approach to securing podcast guest spots, this guide has laid out a strategic blueprint for real estate professionals looking to enhance their brand visibility and authority. By crafting compelling pitches, building a strong online presence, navigating the landscape of relevant podcasts, and leveraging booking platforms, professionals in the real estate industry are equipped to make meaningful connections. These steps not only pave the way for expanding one’s network but also underscore the significance of bringing valuable insights and stories to a wider audience.

As real estate professionals embark on this podcast guesting journey, the importance of engaging with the communities and following up to forge long-lasting relationships cannot be overstated. These actions solidify one’s standing as an industry thought leader while providing a platform to share expertise that can influence and inspire others. The path to podcast guesting success is one of continuous learning, adaptability, and genuine connection, promising untold benefits for those who navigate it with intention and strategy.

FAQs

Q: What are the methods to receive an invitation to be a guest on a podcast? A: To secure an invitation to a podcast, you can either establish a strong online presence and demonstrate expertise in a specific area, prompting a host to invite you, or you can proactively reach out to podcast hosts and pitch yourself as a valuable guest for their show.

Q: Can you provide tips for becoming a guest on popular podcasts? A: To become a sought-after guest on top podcasts, consider the following tips: Understand your purpose for being a guest, invest in quality recording equipment, develop a compelling call-to-action (CTA), write a professional bio, obtain high-quality photographs, create a ‘one-sheet’ that summarizes your guesting profile, set up a public profile, and carefully select the shows that align with your message.

Q: What steps should I take to approach podcasts for guest opportunities? A: To approach podcasts for guest spots, begin by compiling a list of potential podcasts. Familiarize yourself with the interview style of each show by reviewing past episodes. Locate the show notes page to understand the podcast’s content. Find the contact information for the podcast host or moderator, and then craft a compelling email to connect with them. Finally, leverage this communication to secure a guest opportunity.

Q: What is PodMatch and how does it function? A: PodMatch is a service that automates the process of matching podcast hosts with ideal guests, similar to online dating apps. Instead of seeking romantic connections, PodMatch uses similar technology to help users book podcast interviews. To use PodMatch, you simply create an account, and the platform will handle the matching process for you.

Click HERE to book a consult today!

Categories
Podcast Guest Success

11 Ways To Be An Excellent Podcast Guest

Podcast statistics estimate that 32% of people in the U.S. listen to podcasts once in a month. With this stat, you have an impressive audience, and knowing how to be a guest 0n a podcast isn’t enough, you have to be an excellent podcast guest for the audience to resonate with you. You have to knock yourself out at it. You want people to relish the refreshing times when they listened to you as an excellent podcast guest.

This begs the big question: How? 

Here are 11 Excellent Ways To Be An Excellent Podcast Guest

Before the podcast, do the following:

Get Acquainted 

After you’ve been contacted to be a guest, find time to familiarize yourself with previous podcasts and that of your host. Study the status quo and the routine questions of your host. This will come in handy, take my word for it. You don’t want to show up for an interview unprepared. Remember, an excellent podcast guest always comes prepared for their interview.

“Part of Success is Preparation on Purpose”

Jim Rohn

Take Notes 

While studying the patterns of the podcasts, note the consistencies. Note how the host hurled in questions that almost threw guests off the path. Note how the podcast starts and how it ends. Note everything you find noteworthy and prepare yourself in advance in the event of any repetition. 

Prepare Your Points Ahead 

This will help you go fluid during the podcast. At the risk of sounding like you’re acting out a script, it’s better than having to pause and think of the appropriate answer. It is better than stuttering or sounding passive. However, try to sound natural, that’s the essence of the fluidity, and that leads us to the next point. 

Master Your Points

To show that you are an authority in your niche, which is expected of you, you need to be fully prepared. Master your points if you have to. Write them out and study them. Internalize them and let them flow out of you spontaneously when it’s time. By mastering your points you’ll be able to come off sounding like an excellent podcast guest.

Offer To Supply The Questions 

This is a grand strategy on how to be a guest in a podcast and knock off the socks of your audience. Offer to provide the questions. Most hosts will gladly accept this offer since it makes their job easier. If they decline, then work together with them in providing the questions. 

Prepare Stories To Tell 

Sometimes the stories could come off spontaneously, nevertheless, prepare and keep them in handy. Stories make podcasts enjoyable. People connect and learn better with the realities of your stories more than your box of ideas. 

Get Hydrated

Before the interview, take a glass of water to stay hydrated. Avoid coffee and milk before the podcast interview. Staying hydrated will keep you fresh and your voice sharper. Also hold a bottle of water during your interview in case you need to hydrate again. 

During the Podcast,

Sound Informal and Laid-back

Sounding informal here doesn’t endorse you to go off the books. It only allows you to relate better with your audience in a conversational tone. Calm your nerves 60 seconds to kickoff by taking ten deep breaths and letting them out freely. Try to enjoy yourself and not sound like you’re tensed. 

Be vulnerable, this allows the audience to relate better to yourself.

Take a Break if you Have to 

If you, however, notice you’re still tensed up and going off track, take a glass of water, five deep breaths, and start all over. You will perform better afterward. When take a moment to pause, you’re able to collect your thoughts and move forward.

Avoid Verbosity

You would want to keep your answers directly to the point and forget beating bushes. Time is of the essence in podcasts, and as a guest, if you don’t utilize that time, you might not impress your audience as much as you want. So cut to the chase, hit the hammer on the head, and move on to the next. 

While you can explain your thoughts or take the audience through a story, you don’t want to spend more than three minutes talking.

Give Facts Where Necessary

If you want to make your guest appearance the talk of the town, go with hard facts. Now that you are equipped with these facts, drop them like bombshells where they are needed and awe your audience; host inclusive. Generic podcasts are getting boring, people need to be wowed, and you don’t have to lie to bring this element of surprise. You are giving facts, not myths and legends. 

Finally, 

Since you are aware of how to be a guest in a podcast and make it great, the ball is in your court. Deploy these strategies and have a field day as an excellent podcast guest.

Looking to grow your audience as a podcast guest? Apply here: https://podcastingyou.com/apply/

Alexa Seleno
@alexaseleno