Audiogram podcasts have revolutionized the way audio content is promoted on visual-centric social media platforms, effectively bridging the gap between audio and visual mediums. These engaging videos, which transform short audio clips into visually appealing content, not only capture the audience’s attention but have also proven to outperform traditional images and links on platforms like Facebook by a significant margin. By combining podcast excerpts with static images, waveforms, and occasionally subtitles, audiograms for podcasts create a compelling asset that can significantly enhance a podcast’s visibility and reach.

As the popularity of podcasts continues to soar, understanding how to make an audiogram becomes essential for content creators aiming to expand their audience. This guide will delve into selecting suitable content for audiograms, designing them to be visually appealing, creating them using online tools, and optimizing them for various social media platforms. By leveraging the power of podcast audiograms, creators can market their podcasts more effectively, ensuring their digital content captures the widespread attention it deserves on crowded social platforms.

Understanding Audiograms

An audiogram is essentially a visual representation of an audio clip, ingeniously designed for the promotion of podcast content across social media platforms. At its core, an audiogram combines:

  • Audio Waveform: A dynamic visual that moves synchronously with the audio, enhancing the viewer’s engagement.
  • Background Visuals: This can be an image or a short video clip that relates to the podcast’s theme or episode content.
  • Text Elements: Including captions or transcripts which not only cater to accessibility but also aid in comprehension across diverse audience groups.

The effectiveness of audiograms in captivating the attention of social media users is unparalleled. They stand out amidst the clutter of static posts by delivering a multimedia experience that tells a story or highlights a key theme from the podcast episode. This storytelling capability, paired with the visual appeal, results in higher engagement levels. For instance, data shows that audiograms can outperform standard images by 58% and links by 83% on platforms like Facebook.

Furthermore, audiograms serve as a bridge between audio content and visual-centric social media platforms such as Instagram, TikTok, and Facebook. They encapsulate engaging audio excerpts, often referred to as ‘golden nuggets,’ which entice the listener with the essence of the episode, urging them to explore the full content. The inclusion of captivating visuals and essential captions not only enhances the audiogram’s appeal but ensures it is accessible and comprehensible, even in sound-off scenarios. This multifaceted approach to content promotion is what makes audiograms a powerful tool in the arsenal of podcast creators aiming to widen their reach and impact on social media.

Selecting the Right Content for Your Audiogram

Selecting the right content for your audiogram podcast is a crucial step that determines its effectiveness in engaging the audience and promoting your podcast episodes on social media platforms. Here are some guidelines to help you choose content that resonates with your audience and enhances the visibility of your podcast:

  • Identify Key Moments: Look for moments in your podcast that are intriguing, surprising, or evoke strong emotions. These are the ‘golden nuggets’ that will grab attention and make listeners curious about the full episode.
    • Use transcription services (e.g., Trint, Descript, to easily locate these moments.
    • Edit the audio clip for clarity and impact, ensuring it’s engaging and concise.
  • Visual and Text Elements:
    • Visuals: Select images, GIFs, or short video clips that are visually appealing and relevant to the audio clip. Remember, images with people tend to perform better in terms of engagement.
    • Captions and Transcriptions: Include captions or a short transcription of the audio clip to make the audiogram accessible to everyone, including those who might be viewing in a sound-off environment.
  • Design and Branding:
    • Incorporate your podcast’s logo and color scheme to reinforce brand recognition across platforms.
    • Choose an appropriate size (aspect ratio) for the social media platform you’re targeting to ensure the audiogram looks its best.

By carefully selecting engaging audio clips, complementing them with captivating visuals, and incorporating your podcast’s branding, you can create audiograms that stand out on social media, attract more listeners, and effectively promote your podcast episodes.

Designing Visually Appealing Audiograms

Designing visually appealing audiograms for podcasts requires a thoughtful approach to customization, ensuring that each element resonates with the intended social media platform’s audience. Here are key considerations and steps to follow:

  • Platform-Specific Customization:
    • Square (1:1): Ideal for Facebook and Instagram feeds; recommended dimensions are 1080px by 1080px.
    • Vertical (4:3 or 9:16): Best for Instagram Stories, IGTV, TikTok, and Snapchat; dimensions should be 1080px by 1920px.
    • Widescreen/Landscape (16:9): Suitable for YouTube and websites, with 1920px by 1080px as the recommended size.
  • Visual and Branding Elements:
    1. Select a Design Template: Choose one that aligns with your podcast’s branding and style. Incorporate visual brand colors, fonts, and images.
    2. Visuals and Audio Waveform: Opt for engaging images and an appealing audio waveform. Ensure your podcast logo and episode title are prominently displayed.
    3. Consistent Design: Use consistent design elements across all audiograms to enhance brand recognition. Consistent use of colors, logos, and visuals can increase brand recognition by up to 80%.
  • Content and Creativity:
    • Transcriptions/Subtitles: Always include to make your content accessible.
    • Creative Elements: Get creative with animations and themes, but ensure there is enough space for sound waves. Pair your audio clip with an eye-catching image and a compelling headline.

By tailoring your audiogram’s design to the platform and maintaining a consistent and visually appealing theme that aligns with your podcast’s branding, you can significantly enhance engagement and recognition across social media platforms.

Creating Audiograms Using Online Tools

Creating engaging audiograms for podcasts has become significantly easier with the advent of online tools designed to streamline the process. These tools range from free options for beginners to more advanced platforms with a plethora of customizable features. Below is a comparison of some popular tools available for creating audiograms:

  • Buzzsprout Visual Soundbites & Auphonic
    • Pricing: Free
    • Features: Basic audiogram creation; Buzzsprout lacks automatic captions, Auphonic offers some audio leveling features.
    • User-Friendly Rating: ★★★☆☆
  • Headliner & Wavve
    • Pricing: Free with premium options. Headliner offers more advanced features like transcription, 1080p exporting, media inserts, and text animation. Wavve provides transcription in over 60 languages and accepts uncommon audio file types.
    • Features: Customizable features, suitable for advanced users. Wavve includes Wavve Link and Videos.
    • User-Friendly Rating: ★★★★☆ (Headliner), ★★★☆☆ (Wavve)
  • Descript & VEED.IO
    • Pricing: Descript offers a comprehensive suite for podcast and video editing with a focus on audiograms. VEED.IO includes a range of products with a free audiogram creator.
    • Features: Descript is used by notable companies and offers extensive editing capabilities. VEED.IO allows for a variety of visual styles and doubles as a video editor.
    • User-Friendly Rating: ★★★★★ (Descript), ★★★★☆ (VEED.IO)

Choosing the right tool depends on your specific needs, budget, and the level of customization you desire. For those new to creating audiograms, starting with a free, user-friendly option like Buzzsprout Visual Soundbites might be ideal. As you become more experienced and require more advanced features, platforms like Headliner or Descript could offer the necessary tools to produce high-quality, engaging audiograms for your podcast.

Optimizing Audiograms for Social Media Platforms

Optimizing audiograms for social media platforms is crucial for maximizing their impact and reach. Here are strategic approaches to ensure your audiograms effectively capture the audience’s attention:

1. Platform-Specific Optimization:

  • Aspect Ratios & Sizes:
    • Instagram and Facebook: Prefer 1:1 (1080×1080) for feed, 9:16 (1080×1920) for Stories.
    • Twitter: Optimal size is 1024×512.
    • LinkedIn: Recommended size is 1200×720.
    • TikTok & Snapchat Stories: Best with 9:16 (1080×1920).
  • Video Length Limits:
    • Instagram Feed and Stories: Up to 60 seconds.
    • Facebook & LinkedIn: Up to 10 minutes.
    • Twitter: Up to 2 minutes.
    • YouTube: Up to 15 minutes.
    • TikTok: 60 seconds for in-app, longer for uploaded videos.

2. Content and Accessibility:

  • Keep Audiograms Short: Aim for 30-60 seconds to ensure engagement.
  • Incorporate Captions: Essential for accessibility and comprehension, especially in sound-off scenarios.
  • Use Engaging Visuals: Pair your audio with captivating images or animations.

3. Engagement and Reach:

  • Utilize Relevant Hashtags: 3-5 per post to enhance visibility.
  • Tagging and Smartlinks: Tag guests, co-hosts, sponsors, and include a smartlink for the episode.
  • Experiment and Analyze: Continuously test different formats, lengths, and creative elements to find what resonates best with your audience.

By tailoring your audiograms to the specific requirements and preferences of each social media platform, you can significantly enhance their effectiveness in promoting your podcast.

Sharing and Promoting Your Audiogram

Once your audiogram is ready, the next crucial step is to share and promote it effectively across various platforms to maximize its reach and impact. Here are strategies to ensure your audiogram garners the attention it deserves:

  • Export and Share:
    1. Social Media Platforms: Share your audiogram on Instagram, Facebook, Twitter, LinkedIn, Snapchat, TikTok, and Reddit for broad exposure.
    2. Your Profile: Include your unique Blast Radio URL ( in your post description to direct viewers to your profile for future streams.
  • Engagement Strategies:
    • Make it Shareable: Encourage your audience to share the audiogram. The more shares, the wider the reach.
    • Tag Your Guests: Mention any guests, co-hosts, or sponsors in your post to leverage their networks.
    • Use Hashtags: Incorporate 3-5 relevant hashtags to improve discoverability.
    • Add a Geotag: If relevant, geotagging can attract local audiences or those interested in specific locations.
  • Content Optimization:
    • Eye-Catching Caption: Craft a compelling caption that highlights the essence of the audiogram.
    • Smartlink: Include a direct link to the full podcast episode to drive traffic and downloads.
    • Engage with Your Audience: Respond to comments and messages to foster community and encourage further sharing.

By following these strategies, your audiogram not only reaches a wider audience but also engages them, encouraging exploration of your podcast content.


Throughout this article, we’ve explored the transformative power of audiogram podcasts in amplifying a podcast’s presence on social media platforms. By meticulously selecting engaging content, crafting visually appealing designs, leveraging efficient online tools, and tailoring audiograms to specific platforms, creators can significantly boost their podcast’s visibility and engagement. The efficacy of audiograms in bridging the audio-visual gap has been unmistakably demonstrated, reinforcing their status as an invaluable asset for podcast promotion.

As we conclude, it’s crucial to remember the broader implications of integrating audiograms into your digital marketing strategy. Not only do they enhance the accessibility and appeal of your content, but they also offer a pathway to expand your audience reach in the visually dominated realm of social media. For podcast creators looking to future-proof their content and captivate a larger audience, the journey of mastering audiogram creation and optimization represents an exciting frontier filled with opportunities for growth and engagement. Engaging in this innovative approach promises to elevate your podcast’s profile and connect with listeners in a deeply impactful way.


How to Create an Audiogram for Your Podcast

Q: What are the steps to create an audiogram for my podcast?
A: To create an audiogram for your podcast, follow these steps:

  1. Log in to your account or create a new one if you don’t have one.
  2. Upload or select the podcast audio you wish to use. Once uploaded, wait for the audio to be processed.
  3. Choose a segment of the audio that is 10 minutes or less for your audiogram.
  4. Decide on the aspect ratio for your audio waveform clip.
  5. Customize your clip by adding visuals, text, or other elements to make it stand out.

Understanding Audiograms and Podcasts

Q: What distinguishes an audiogram from a podcast?
A: An audiogram is a short, visually engaging clip from a podcast episode that combines audio, a still image, and a waveform generator. It’s designed to encapsulate a key theme or idea from the episode to spark conversation on social media, inform listeners about new content, and help grow the podcast’s subscriber base. In contrast, a podcast typically refers to the full-length audio episodes.

The Concept of Podcast Audiograms

Q: What exactly is a podcast audiogram?
A: A podcast audiogram is a marketing tool that transforms an image into a video, incorporating elements such as waveforms and/or transcriptions on top. This blend of visual arts, audio tracks, soundwaves, and text creates a shareable asset that helps promote podcast episodes across different platforms.

Creating Visual Soundbites in Buzzsprout

Q: How can I produce a visual soundbite using Buzzsprout?
A: To create a visual soundbite in Buzzsprout, follow these steps:

  1. Log into your Buzzsprout account and select the episode you wish to promote.
  2. Choose the option to Create a Visual Soundbite under the Episodes tab.
  3. Make a visual soundbite that is 60 seconds or shorter.
  4. Use the Canva integration to customize the appearance of your Visual Soundbite artwork, tailoring it to your podcast’s branding and style.