In this episode, I’ll discuss how to master the art of podcast interviews.

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Read The Transcript Here

Trevor Oldham (00:01.038)
Today I want to talk about how to do podcast interviews. And this is both for whether you’re going to be a podcast host or whether you’re going to be a podcast guest. So just diving right into it, what’s your setup going to be? And what I mean by that is let’s go down. If you’re a podcast host is where you’re going to be recording your interviews. You could use zoom. You could use.

Riverside, you could use StreamYard. There’s any different number of platforms that you can have for your setup. And also along the lines with your setup, if you’re gonna be having guests on your show, how are they gonna book your interview? I find it can be a nightmare sometimes when I’m talking to a host and they say, yeah, I’d love to have you on. What does your availability look like? It’s 10 times easier if you have a scheduling link to just send to me.

or to have a guest book on your show or if you’re a host to have guest book for you and I just use Calendly. I know there’s other scheduling tools out there but I find Calendly works the best. I’m able to integrate where the interview is going to be on it whether that’s again on Zoom, Riverside, StreamYard, wherever that may be so I make sure I have that set up in place and then from there I want to make sure I have a podcast mic.

Good quality podcast mic, run you 50, 100 bucks. I use the Blue Yeti, you can get the Blue Snowmall, you can get the Audio Technica, just go on Amazon, look up podcast mics, you should be able to find a good quality mic on there. You probably want a nice quality webcam. I have a nice quality webcam. On my end, I believe I bought off Amazon for 30 bucks. And then I also have a ring light as well that attaches to my desk in the background. Living in the Northeast, it’s really not that sunny.

for a good part of the year. So I wanna make sure I have that good ring light. So I have that nice setup ready to go. And if you are a podcast guest, you probably wanna have a nice webcam mic, a quality microphone, and the ring light all in, probably about 150 bucks to have a really good quality setup. So make sure you have that ready to go. The next one you wanna have is a nice quality time to prepare.

Trevor Oldham (02:24.973)
for the interview, whether it’s yourself going on the interview, if that’s the case, check out the podcast, listen to a few episodes, get an understanding of how the podcast is gonna go. If you’re a host and you wanna prep for your guests, see what do they do, what’s their background, just different things like that so you know who you’re gonna be talking to. I find that if you’re having a guest and you’re introducing them on the podcast, you’re gonna wanna go through.

and check out how to pronounce either their first name, their last name, sometimes it might be a little different than what you actually expected. So you just want to make sure you go through and do that on your end and just spend your time preparing for your interview. And now that you’re hopping into the interview, you want to be conversational, you want to be authentic. Everyone loves a story. No one wants to have you on their podcast just to hear you.

Talk about why you’re the best. If you’re a real estate investor, why you’re the best company. No one wants to listen to an infomercial. I mean, we see those on TV all the time. No one wants that. No one wants to be pushed hard on it. It’s not a sales pitch. It’s just you coming on and sharing your expertise. When I go on podcasts, I just talk about, hey, here are the benefits of podcasting. Here’s what you get out of it. Here’s how you do it. Cause I mean, at the end of the day, the benefit of podcasting you on my company.

is it really save people time from going out there and trying to find podcasts and book themselves. So, I mean, I could teach anyone how to do it. It’s whether or not you want to spend the time or train someone on your team to do it. So I like to tell stories. I like to be authentic and just like to be conversational with the host. I’ve interviewed folks on my podcast where I asked them a simple question or a question per se, and they get back to me on the 15 second answer.

And it’s just going to be a drag on the interview. And not to say that you want to be talking as a guest for 10, 15 minutes or five minutes, maybe two to three minutes max. But again, just to be conversational and similar with the host. And this was something I struggled early on was that I would interview people and I would prep really hard. I would have all these questions set out and I would only stick to the questions. And I would say to the guest, I would.

Trevor Oldham (04:44.013)
say this question and move on to the next question and then move on to the next question. Just go down my bullet point list. I thought it was a little bit trickier to be conversational. There’s just going to be points in times during the interview where something that something comes up that I just want to dig more into it. And it wasn’t in my questions that I had laid out. So I just want to be conversational and authentic. The best aspect of it is being consistent. And I think this falls in line with also practicing.

as well. If you’re a podcast host and you want to start off on a podcast, it can be a little scary from time to time and a little fearful if you’ve never done an interview before. And I remember when I had started a previous podcast, not this podcast, I had a gentleman on the show called John Gordon. He’s a highly successful author and he has some great books and I highly recommend checking him out. And I remember we just like butchered his name just like so bad.

Not even his name is just his bio that he had to tell us, okay, here’s how you should be reading my bio. And it was just, it was super embarrassing. I remember I interviewed an entrepreneur, Mike Dillard, a successful online entrepreneur. I forgot to hit the record button and it was just not great. Not ideal, not what you want to have, but that was just in the beginning until I had more consistency until I practiced. And what I mean by practice is just doing more interviews, being consistent. Are you going to be.

Every one or two guests a week are going to be going on one or two podcasts. Maybe not a week, but maybe two to four podcasts per month. What is that going to look like? And you just want to be consistent with that. And similar to being a guest within yourself, it could be uncomfortable for the first five or 10 interviews that you do going out there and being a podcast guest. What I did for me, and it was a two sort of pronged strategy. One, when I was first going on shows, I wouldn’t go on the bigger shows.

I wouldn’t even go on the medium -sized shows. I would go on your smaller shows. And by what I mean by the smaller shows is I would search for podcasts that had, and the tools you can use are ListenNotes, Raphonic, number of tools out there where you can search shows. And I would filter by podcasts that had five to 15, maybe 10 to 15 episodes out there. So these are going to be your newer podcasts when I was just getting started. And I wanted to go on these shows just to get my story done.

Trevor Oldham (07:12.045)
figure out what I was going to say, make sure I don’t pause too often, make sure I don’t have it. I don’t say I’m too much, just things where you’re not doing interviews all the time and not being consistent with it are going to creep up. So that’s where you want to keep practicing because the last thing you want to do is go on a podcast, a larger podcast, and you don’t have your story down. You’re uncomfortable and just doesn’t make for a good time. And you wasted that opportunity.

to really shine on one of these larger podcasts and something that helped me out, not so much on the consistency side, but practicing was taking a public speaking course. That was back when I was in college and I had my podcast then. And then a few years later, I wanted to get, continue to get better at it, going through Toastmasters and just trying to get better all around at public speaking. Cause it wasn’t something that I was natural at. It wasn’t something that I was used to. And I found that that helped. So.

Those are how to master the art of podcast interviews, how to do interviews, whether you’re a host, whether you’re a guest, and I hope everyone found that content very helpful today. And until next time, I hope everyone has a great day and a great rest of the week.